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Google Ranking Factors

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Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
July 22, 2016
Quote of the Day

Running Errands

Quote of the Day – Running Errands
February 7, 2016
Quote of the Day by Portside Marketing

Achieving Success

Quote of the Day by Portside Marketing   Achieving Success “To be successful, you have to have your heart in your business, and your business in your heart.” Sr. Thomas Watson
November 5, 2016

Stalking Her Prey

Quote of the Day - Stalking her Prey

When you develop a website for your business having people visit it is key. But when people Google a key word that relates to your business, how does your site measure up to Google’s ranking factors?

Knowing the ins and outs of search engine optimization will help you determine if your site is living up to Google’s ranking factors. At Portside Marketing, we are experts when it comes to search engine optimization and helping your site go to the head of the class with Google and other search engines.

Google is constantly changing its search algorithm. That’s why it’s especially important to have experts in the field who you can trust to guide you in the right direction. Take a look at the following Google ranking factors to see how your site adds up.

Content

Content is key. It always has been and always will be. Content that focuses on quality and not word count will add value to your site and drive people to it. If you have a longer piece of content be sure that every word adds value and gives the reader information. If not, it’s better to go shorter with higher quality. To see if your content is valuable, be sure to know the keywords surrounding your topic and use them accordingly.

Backlinks

Why do you want to add links to other sites in your content? Because having backlinks to sites that are considered high authority in your field gives your content a higher ranking on Google. This Google ranking factor should be given a lot of attention because positioning low-quality backlinks will hurt you.

Don’t Ignore the Mobile Factor

Statistics show that more than half of website traffic worldwide is done on a mobile device. That’s why the mobile factor cannot and should not be ignored when you’re talking about Google rankings. In 2016 Google announced what’s called mobile first indexing. This basically means that a website’s mobile compatibility directly affects its search rankings. Mobile website versions need to be a priority when you’re taking Google ranking factors into consideration.

Speed is Key

People don’t want to wait forever for a page to load on their phone or their laptop. If your site is slow it will negatively impact your Google ranking factor. Make sure your site is up to speed…literally!

Security

Google wants to make sure all sites it’s directing you to are safe. “Https” encryption helps to make sure this is happening. When you see a site that begins with “https” rather than “http” you know that is now deemed safe. If you are sending any sensitive personal information like phone numbers, social security numbers, or credit card numbers, they will be securely encrypted to avoid getting into the hands of hackers.

Schema Code

Schema Code is a tool that helps search engines get a better idea of things like phone numbers and addresses. This type of tool can help local businesses in particular. Be sure to have the right Schema Code so that Google know where your business is located. Having the wrong Schema Code can create all types of problems. The folks at Portside Marketing can help you better understand this Google ranking factor and how to get it to work in your favor.

Brand Power & Social Media Factor

If your site gets a lot of traffic from branded searches, it will work in your favor when it comes to Google ranking factors. Signals from social media giants Facebook and the like also seem to play into search rankings and may impact web traffic.

Don’t Discount Domain Power

While domains may no longer be a sure bet to boost organic searches, they still should not be ignored. Exact match domains should still receive plenty of attention because they still play a role in Google ranking factors. Also, if you are using a newer domain you may find it has a harder time ranking for key words. Older domains have seniority and it shows when it comes to key word searches. The lesson here is that newer isn’t necessarily better when it comes to domains!

User Friendly Factor

If people can’t navigate your site well chances are they’re going to find one that they can. Give your users a positive experience so that they explore your site in its entirety and visit again.

As Google continues to change its ranking algorithms it’s important to have a team of experts on your side to guide you through all the ups and downs. You can find that team at Portside Marketing. We keep up with the trends so that your site can have the highest ranking possible!

Contact Portside Marketing at (972) 979-9316 to let us help you understand Google ranking factors and how to get your website to perform to its fullest potential!

May 4, 2018

Google Ranking Factors

When you develop a website for your business having people visit it is key. But when people Google a key word that relates to your business, how does your site measure up to Google’s ranking factors? Knowing the ins and outs of search engine optimization will help you determine if your site is living up to Google’s ranking factors. At Portside Marketing, we are experts when it comes to search engine optimization and helping your […]