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Google Reviews

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
September 9, 2016

The Cat Has the Power

Quote of the Day - The Cat Has the Power
December 30, 2016
Keep Moving for Success - Quote of the Day

Keep on Movin’

Moving forward with success is a greater accomplishment, when we bring others along with us. There is enough success in this world to go around! That is what I say!! (I actually made that a quote of the day too! See below…) So when it comes to marketing, there is no need to cheat the system so to speak. Google is not an evil monster, just another business trying to make money as well. Sure, […]
June 30, 2016

The Importance of Enthusiasm

Quote of the Day - The Importance of Enthusiasm

It’s official, anonymous Google Reviews are a thing of the past. These anonymous reviews have been removed from Google My Business. This means that Google no longer permits anonymous reviews and they’ve removed all previously posted anonymous reviews.

Reviews posted by ‘A Google User’ also known as anonymous reviews, were removed from review counts as the reviews themselves were taken down. Only about 3% of all reviews of Google reviews were anonymous, but it’s enough that some businesses have noticed a drop in their number of reviews.

Depending on the reviews themselves, this could have increased or decreased the average star rating for many businesses. But what does this change really mean for your company? Portside Marketing did some digging and we’ve got the answers you’re looking for.

The Basics about Anonymous Google Reviews

When examining around two million reviews for over forty-thousand businesses over the past ten years, only three percent of reviews were anonymous. That works out to be about fifty-thousand reviews. These reviews were purged in May 2018 when Google decided to remove said reviews.

However, this isn’t the first time that Google has fought back against the anonymous review. Between 2008 and 2012 anonymous Google reviews grew exponentially, with a staggering twenty-thousand anonymous reviews left in 2012. Then, at some point in 2013 Google introduced a new review requirement. Reviewers were now required to have a Google+ account in order to leave a review.

How bad are Anonymous Google Reviews Really?

Instinctually it’s easy to assume that the majority of anonymous reviews tend to be negative. This isn’t entirely wrong. The average star rating of named reviews versus anonymous reviews averages around a difference of 0.2 stars. While this doesn’t seem like a big difference, it can still impact a business’s star rating when dozens or even hundreds of these lower anonymous reviews are posted. Now, even though many companies have fewer reviews, they tend to have a higher overall rating. So before you panic about the loss of the quantity of reviews, realize that it’s likely the quality of the reviews has improved along with your star rating.

Many businesses rely on online reviews since most people tend to trust online reviews as much as they trust personal recommendations. Google reviews tend to be especially important. Star review ratings have been shown to have a direct impact on click-through as well as rankings. Consumers and business owners alike pay more attention to their review ratings now, more than ever. The content of these reviews is equally as important.

Unfortunately, all companies are susceptible to fake reviews. However, with these new changes, fake reviews can no longer hide behind an anonymous tag. This is good news for businesses all around.

Google Reviews Moving Forward

Despite the purge of existing reviews posted by ‘A Google User’ you may still see anonymous reviews coming through. For at least some companies it seems that the purge was retroactive rather than proactive. This means that you may still see some reviews from ‘A Google User’ post to your business’s review page. Other companies have reported still seeing their original anonymous reviews still listed under their business. So it seems Google has just started their dive into removing anonymous reviews.

Google’s overall goal is to improve the local searcher’s user experience. This includes the continual release of additional improvements to Google My Business. While these improvements can help your company track information easier, your review rating will ultimately boil down to one thing: satisfied customers.

Getting Reviews for Your Business

The best way to improve your review store is to introduce your target customers to your business. For many, this can be a challenge on its own. But, with the right methods, your business can reach more customers than it ever has before. This is all possible with an SEO marketing campaign.

SEO, or search engine optimization, is a method of increasing your overall search ranking using a number of factors. This helps increase your company’s visibility to the customers who matter most. However, SEO can be quite challenging for those not familiar with the techniques. And, even those who are familiar with SEO techniques must keep up with the ever changing Google algorithms.

That’s where Portside Marketing comes in. We can help you maximize your company’s reach. This will drive your ideal customers to your business time and time again. Not only does business increase with the proper marketing, but your satisfied customer count will, too. This tends to result in an increased number of positive reviews, which, in turn, bring in even more business.

Call Portside Marketing today at (972) 979-9316 for more information on improving your Google Reviews.

Anonymous Google Reviews are now a thing of the past – but what does this mean for your company? Many business owners are worried about the decreased number of reviews, but Portside Marketing is here to help you reach your target customers and increase legitimate customer reviews.

July 23, 2018

The End of Anonymous Google Reviews

It’s official, anonymous Google Reviews are a thing of the past. These anonymous reviews have been removed from Google My Business. This means that Google no longer permits anonymous reviews and they’ve removed all previously posted anonymous reviews. Reviews posted by ‘A Google User’ also known as anonymous reviews, were removed from review counts as the reviews themselves were taken down. Only about 3% of all reviews of Google reviews were anonymous, but it’s enough […]