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Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
March 31, 2016
Quote of the Day by Portside Marketing

Can We Do Everything?

If we did all the things we are capable of, we would literally astound ourselves. – Thomas A. Edison
August 20, 2016

The Meaning of Education

Quote of the Day - The Meaning of Education
January 28, 2016

Who Will You Become?

Quote of the Day by Portside Marketing

It’s official, anonymous Google Reviews are a thing of the past. These anonymous reviews have been removed from Google My Business. This means that Google no longer permits anonymous reviews and they’ve removed all previously posted anonymous reviews.

Reviews posted by ‘A Google User’ also known as anonymous reviews, were removed from review counts as the reviews themselves were taken down. Only about 3% of all reviews of Google reviews were anonymous, but it’s enough that some businesses have noticed a drop in their number of reviews.

Depending on the reviews themselves, this could have increased or decreased the average star rating for many businesses. But what does this change really mean for your company? Portside Marketing did some digging and we’ve got the answers you’re looking for.

The Basics about Anonymous Google Reviews

When examining around two million reviews for over forty-thousand businesses over the past ten years, only three percent of reviews were anonymous. That works out to be about fifty-thousand reviews. These reviews were purged in May 2018 when Google decided to remove said reviews.

However, this isn’t the first time that Google has fought back against the anonymous review. Between 2008 and 2012 anonymous Google reviews grew exponentially, with a staggering twenty-thousand anonymous reviews left in 2012. Then, at some point in 2013 Google introduced a new review requirement. Reviewers were now required to have a Google+ account in order to leave a review.

How bad are Anonymous Google Reviews Really?

Instinctually it’s easy to assume that the majority of anonymous reviews tend to be negative. This isn’t entirely wrong. The average star rating of named reviews versus anonymous reviews averages around a difference of 0.2 stars. While this doesn’t seem like a big difference, it can still impact a business’s star rating when dozens or even hundreds of these lower anonymous reviews are posted. Now, even though many companies have fewer reviews, they tend to have a higher overall rating. So before you panic about the loss of the quantity of reviews, realize that it’s likely the quality of the reviews has improved along with your star rating.

Many businesses rely on online reviews since most people tend to trust online reviews as much as they trust personal recommendations. Google reviews tend to be especially important. Star review ratings have been shown to have a direct impact on click-through as well as rankings. Consumers and business owners alike pay more attention to their review ratings now, more than ever. The content of these reviews is equally as important.

Unfortunately, all companies are susceptible to fake reviews. However, with these new changes, fake reviews can no longer hide behind an anonymous tag. This is good news for businesses all around.

Google Reviews Moving Forward

Despite the purge of existing reviews posted by ‘A Google User’ you may still see anonymous reviews coming through. For at least some companies it seems that the purge was retroactive rather than proactive. This means that you may still see some reviews from ‘A Google User’ post to your business’s review page. Other companies have reported still seeing their original anonymous reviews still listed under their business. So it seems Google has just started their dive into removing anonymous reviews.

Google’s overall goal is to improve the local searcher’s user experience. This includes the continual release of additional improvements to Google My Business. While these improvements can help your company track information easier, your review rating will ultimately boil down to one thing: satisfied customers.

Getting Reviews for Your Business

The best way to improve your review store is to introduce your target customers to your business. For many, this can be a challenge on its own. But, with the right methods, your business can reach more customers than it ever has before. This is all possible with an SEO marketing campaign.

SEO, or search engine optimization, is a method of increasing your overall search ranking using a number of factors. This helps increase your company’s visibility to the customers who matter most. However, SEO can be quite challenging for those not familiar with the techniques. And, even those who are familiar with SEO techniques must keep up with the ever changing Google algorithms.

That’s where Portside Marketing comes in. We can help you maximize your company’s reach. This will drive your ideal customers to your business time and time again. Not only does business increase with the proper marketing, but your satisfied customer count will, too. This tends to result in an increased number of positive reviews, which, in turn, bring in even more business.

Call Portside Marketing today at (972) 979-9316 for more information on improving your Google Reviews.

Anonymous Google Reviews are now a thing of the past – but what does this mean for your company? Many business owners are worried about the decreased number of reviews, but Portside Marketing is here to help you reach your target customers and increase legitimate customer reviews.

July 23, 2018

The End of Anonymous Google Reviews

It’s official, anonymous Google Reviews are a thing of the past. These anonymous reviews have been removed from Google My Business. This means that Google no longer permits anonymous reviews and they’ve removed all previously posted anonymous reviews. Reviews posted by ‘A Google User’ also known as anonymous reviews, were removed from review counts as the reviews themselves were taken down. Only about 3% of all reviews of Google reviews were anonymous, but it’s enough […]