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graphic design for social media

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Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
December 27, 2016

Leadership Quote

Quote of the Day by Portside Marketing Leadership is the art of getting someone else to do something you want done because he wants to do it. – Dwight Eisenhower
April 3, 2016
Quote of the Day by Portside Marketing

Be Who You Want

We can change our lives. We can so, have, and be exactly what we wish. – Tony Robbins
July 9, 2016

I Love Six Packs

Quote of the Day - I Love Six Packs

Social media is a large part of our society, we use it for almost everything. It has a life of its own and having a presence on the right social media platforms goes hand in hand with having the right graphic design for your social media strategy. 

Let’s face it, if your website, Facebook page, or Pinterest account is not appealing people will pass on your content even if it is awesome. There are several factors that need to be in place for your company to stand out from the rest.  

An eye-catching logo and the right brand development can really change how your company is perceived. In the digital marketing world, the reputation of your company is heavily judged on the look of your website and social media presence. 

In this article we are going to discuss why graphic design for social media is important, how it can help highlight your brand and business and why paying attention to some important tips can help in cementing your company’s brand as an authority online. 

Let’s dive right in. 

Why is Graphic Design for Social Media Important?

Here at Portside Marketing, we love helping clients build their social media presence. Every day we move in the direction of progress to make sure we stay on the cutting edge of design. We know that many businesses would not be where they are today if it were not for social media. 

But let’s be honest, the graphic design market can be saturated with the same look, on multiple websites. Several companies follow the same web design patterns and have no originality. 

Taking the easy way out can cause your company to lose followers or worse never gain followers and the traction you need to build the business you want. 

In order to stand out, you need to create unique and interesting graphics, why? 

Well for one reason google uses customer engagement and social signals as a ranking factor in SEO. Having tons of interaction tells Google that your content and customer engagement are of high quality. So, in turn, they rank your pages higher. 

 What’s the take away here? SEO is not only about keywords and links. Graphic design for social media is also a factor, so having an appealing presence matters. Portside Marketing specializes in search engine optimization (SEO). We help you dominate the competition by offering you all the tools and resources you need to succeed. 

How Can Graphic Design Help Your Company Get Noticed?

Think about this for a moment, what was the last boring task you did? Maybe it was cleaning, or emptying the gutters in your home. Maybe it was reading an email. Whatever the case you were bored. There is a feeling that’s attached to that task that you always remember. 

That is the feeling you want to avoid giving to your viewers. Statistics show that if your content or your design isn’t engaging people will leave your site in under 3 seconds! 

When your graphic design isn’t engaging or unique you become just like everyone else. Dr. John Medina, the author of Brain Rules said “If information is presented orally, people remember about 10 percent, tested 72 hours after exposure. That figure goes up to 65 percent if you add a picture.

That’s a significant increase. Confirming that if your designs aren’t done well it’s like you’re not even there. Viewers won’t remember your brand. We love exciting visuals.  

Now let’s move on to some great tips that can help you level up your content with graphic designs for social media.

Where Should You Begin?

Knowing that you need to have more charismatic designs is one thing, but actually implementing the proper design strategy is another story. First, we are going to give you some tips and on what to look for in a good design, then provide you with the best resource to get started. 

5 Quick Design Tips to Consider for Graphic Design for Social Media:

  1. Bold and Bright colors: Our eyes automatically find color, so bright color schemes are trending, because it works. 
  2. Using graphic icons to visualize your concepts: icons make our ideas easier to understand, which stands out to your visitors.
  3. Original ideas matter: Being able to illustrate your ideas into a social media graphic will definitely set you apart (in the good way).
  4.  Incorporate your branding into your design: Sharing posts is a daily ritual nowadays. When that happens with your content you want your branding to be shared with it. 
  5. Use premade social media templates to get started: This can be a good way to help your design team get started and save time. It can be hard starting from scratch especially if you have no designing background. 

Those are just a few tips to consider. You might be thinking, hey I’m no designer, I don’t have time for this! We understand and have just the thing to help you out. 

Final Thoughts 

There are thousands of websites and social media profiles out there using the same old stock images, icons, and bland color schemes. You learned today that not having a unique perspective and graphic design for your social media can hurt your reputation, your customer engagement, and your SEO ranking. 

We know there is a lot to do when it comes to running a business. Even taking an extra hour out of your day to try to learn design can cause frustration.

Here at Portside Marketing, we create amazing websites that focus on all the right characteristics of graphic design for social media. With over 35 years of website design and online marketing experience, you can trust everything discussed above and so much more will be implemented for your business. 

Now that you have a clear understanding of why graphic design for social media is important, and what the benefits of having the right design layout can do for your business, it’s time to use Portside Marketing as your trusted resource and let us help you attract the results you deserve. Call us at (972) 979 – 9316.

January 10, 2020
A man holding a cell phone showing several social media icons.

All you need to know about Graphic Design for Social Media

Social media is a large part of our society, we use it for almost everything. It has a life of its own and having a presence on the right social media platforms goes hand in hand with having the right graphic design for your social media strategy.  Let’s face it, if your website, Facebook page, or Pinterest account is not appealing people will pass on your content even if it is awesome. There are several […]