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by Lisa Parziale | Jan 14, 2017 | Search Engine Optimization, SEO
If your company seeks local or national exposure, traditional online marketing strategies are still one of your most effective solutions to implement in your marketing mix. Organic or natural search results are easily described – when a potential client types in... by Lisa Parziale | Oct 16, 2016 | Featured
Social media is the new web. Whether your business is seeking local or national exposure, social media marketing should not be ignored. This fast growing market is picking up steam. Intensely. For more info about the movement, check out our blog post. This space...
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by Lisa Parziale | Aug 16, 2016 | Marketing Blog
What Is SMM? SMM stands for Social Media Marketing. This is a cost effective marketing technique that helps you get the word out about your business. While social media is a good venue to express oneself, it is undoubtedly a great marketing opportunity for businesses... by Lisa Parziale | Aug 14, 2016 | Marketing Blog
What Is SEM? Search Engine Marketing (SEM) refers to the general process of improving a website’s visibility and ranking on the search engines. Most of the time, it is referred to as simply “search marketing”. SEM combines organic marketing with paid advertising to...
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by Lisa Parziale | Feb 4, 2016 | Marketing Blog
For Immediate Release: February 4, 2012 – Flower Mound, Texas Post by Lisa Parziale, Co-founder of Portside Marketing, LLC Under Creative Commons License: Attribution No Derivatives How to Get High Quality, Natural Links to Your Website We are constantly asked,...
