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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
August 23, 2016

I’m Jealous of the Cat!

Quote of the Day - I'm Jealous of the Cat!
September 30, 2016

Keeping Minutes, Losing Hours

Quote of the Day - Keeping Minutes, Losing Hours
November 5, 2016

Stalking Her Prey

Quote of the Day - Stalking her Prey

Logo Design Tips – Branding You or Your Company

Logo design tips are plentiful and we could probably write a book about it. When thinking about creating a brand, you used to only have to worry about how it would look “in neon lights” or on a sign so to speak. Maybe you thought through the business card or the letterhead you may need. But in the modern, social media world we live and work in today, your name or logo has to fit into many more scenarios. Here are some logo design tips.

Logo Design Tips

Logo Design Tips

Top 6 Logo Design Tips

Here are just a few things to consider when developing your brand, name or logo:

1. Can it fit into a box? Many social networking sites now use avatars and even Facebook uses the 180×180 square in your cover art.

2. Is the domain name free? So many domain names are taken, it can be hard to come up with a brand and get the domain name to match. Have a look before you commit to see if the name or some easy to use varioation is available.

3. How will it look in print? Business cards, letterhead, postcard mailers, promotional items and more, all need to be considered and your brand can be used in so many ways, ensure you have a multi-mark brand that can be used in all scenarios.

4. Will it port well to clothing? You may want to use your brand or logo on clothing such as polo shirts or even have it embroidered.

5. Can it scale? In other words, how will it look really small and how will it look on a giant billboard or on a semi truck, storefront or sign?

6. Will it look good in greyscale? Many folks don’t want to print everything in color. How will your brand print in greyscale or B & W?

Of course, there are many more things to consider in logo design tips, but this gives you the idea that a logo, brand or service mark, your company name and the corresponding branding marks should not be taken lightly.

Topic: Logo Design Tips