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marketing to gen z and millennials

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Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
July 30, 2016

A Friendly Atmosphere

Quote of the Day - A Friendly Atmosphere
December 23, 2016

Trust Your Gut

Quote of the Day by Portside Marketing
October 11, 2016

Recording My Highlights!

Quote of the Day - Recording My Highlights!

Let’s cut right to the chase. Marketing can be difficult as a small business. Your budget may be small, you may not have a very large target audience yet, and you are looking for every way possible to build your brand. Then you read somewhere, that marketing to gen z and millennials can seriously open up your target audience. 

But exactly how do you market to generation z and millennials in a way that they understand? 

This article is going to help you with that very question.

Today we are going to discuss three major factors that will improve your ability to market to younger consumers and improve your reputation and brand relationship with younger consumers, specifically generation z and millennials. 

So let’s not waste any time, let’s get started.  

What is a Gen Z Or Millennial Exactly?

Before we jump into the 3 core marketing strategies let’s just discuss our younger audience for a second. Let’s get to know them a little. 

Millennials are people born between 1980 and 1994, the youngest millennial today would be 26 and the oldest is 40 years old. For generation z they are born between 1995 and 2012. The youngest is 8 and the oldest is 25 years of age. 

They are technology-driven and eat, sleep and breathe it. They are always on their smartphones and studies show that over 54% of them shop online.  This clearly points out that conventional marketing strategies must be left behind to specifically target this group of younger consumers. 

In any case, let’s see some of the best approaches to use when marketing to gen z and millennials. 

But There Website Made My Jaw Drop

We mentioned earlier that this group of consumers are techies, they do mostly all there shopping online. And let’s face it,  the first impression is made in a millisecond in today’s eCommerce arena. 

If your website is not well kept, or easy to use you’re missing out on potential customers. And that’s triple time if you don’t have a website!

A millennial will leave your website in less than 3 seconds if it’s not appealing to the eye, easy to navigate and not professional. So the first thing you need is a professional looking website

Why is this important? 

In short… A recent study revealed that after a younger consumer reads a review about a company they’re interested in they’ll head over to the website. So having a great google listing is great but it’s just as important to have a professional website that builds trust.  And is optimized for speed with great user experience. This is how you market to a gen z and millennial.  

It’s also worth mentioning that in 2019 – 51% of young people found local businesses on a regular basis by some sort of online platform.  

Here is a shortlist of what gen z and millennial consumers found unpleasant about websites and what caused them not to do business with the local business:

  1. The content was of poor quality
  2. There was no available contact form, no phone number or contact information.
  3. No pricing details about the services provided. 
  4. Website was slow

If your site is slow you are losing customers left and right, you can have the best SEO strategy but with a slow site, your Google ranking will drop like a rock in the ocean. 

Easy To Find Information

Make your name, phone number and address simple and easy to find. Place it in the footer if you need to, that is a common convention on modern sites today. 

You Need to Know your Audience

Ask yourself :

  1. How long do they stay on certain pages?
  2. What pages do they exit my website?
  3. What pages do they most often gravitate to? (then how long did they stay).

Build an online presence

If you don’t have social media accounts, consider setting some up, but be warned. Studies show that if they are not up to date with current content, it can scare off younger consumers. With that said, having a social media presence creates interaction and that means shares, likes and eventually more business. 

It’s Time To Get More Reviews

Online reviews can increase your marketing with gen z and millennials almost overnight, a recent study shows more than half of 18 – 34-year-olds read online reviews before making the decision to buy. 

And what’s even more astonishing is 81% trust online reviews and feel they are equivalent to a personal recommendation! 

Portside Marketing creates stunning websites as well as helps small businesses build their brand awareness online. Helping you strategize and set your business up with online review platforms is a piece of cake. 

Did you know the average consumer reads up to 10 reviews before trusting a local business?

This means your consumers need a place to publish their reviews. 

Make your website compatible for leaving reviews. If you have WordPress they have plugins for that (Portside can help with that as well).

Ask Customers to Leave Reviews

One of the best ways to get reviews is to ask, add the request on your website, put it into your content. Get them to leave it right while they are there so it’s fresh in their mind. Reviews are essential to getting gen z and millennials to trust your brand. 

Build Organic Traffic

Search engine optimization is crucial for being located on google and any other search engine. Research shows that 64% of young consumers use their smartphones to search for local businesses on the internet, meaning that if your on-page SEO is not tip-top your probably not getting found.

If you want to market to gen z and millennials you need to market in a way they prefer, and they prefer to search for things with a search engine, it’s easy and quick. And it’s the first place they look when shopping for anything. 

Here is a quick list of how to improve your SERPs:

  1. Increase your organic backlinks
  2. Increase your website load time
  3. Improve your On-page SEO

If you’re a local business marketing, also try improving your GMB (Google My Business) listing by making sure it’s completely optimized. Also, try adding:

  1. Photos
  2. Videos, and
  3.  A Q & A section

Google increases your rankings the more useful, exciting and relevant your listing is. But remember gen z, millennials and google prefer useful over everything else. 

Summary and Next Steps

So what have we learned? 

In order to market to gen z and millennials, you must have a 

  1. Professional Website, that’s user friendly, fast and is designed well.
  2. Place for reviews, because online reviews of your business are essential to market to gen z and millenials 
  3. SEO strategy so traffic finds you, that’s how young consumers find your business

In closing, remember that if your business is struggling in any of these categories Portside Marketing has decades of experience and employs some of the best SEO strategists in the country. Whether you need a new excellently designed website, search engine optimization or brand development they can improve your reach and online presence. And flawlessly integrate marketing to gen z and millennials with ease. Reach them at (972) 979-9316. 

April 16, 2020
A group of Gen Z and Millennials

How to Market to Gen Z and Millennials

Let’s cut right to the chase. Marketing can be difficult as a small business. Your budget may be small, you may not have a very large target audience yet, and you are looking for every way possible to build your brand. Then you read somewhere, that marketing to gen z and millennials can seriously open up your target audience.  But exactly how do you market to generation z and millennials in a way that they […]