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optimizing your mobile website

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
June 4, 2016

Living in Denial

Quote of the Day - Living in Denial  
January 24, 2016

I Am A Product of My Decisions

Quote of the Day by Portside Marketing
March 31, 2016
Quote of the Day by Portside Marketing

Can We Do Everything?

If we did all the things we are capable of, we would literally astound ourselves. – Thomas A. Edison

When you are coming up with an SEO strategy, you need to include optimizing for mobile website effectiveness in that strategy. Your mobile website is the portal half of your visitors will visit you with. You need to make sure that you are optimizing for mobile success if you want those visitors to enjoy their experience. The best way to get the most out of a mobile experience is to set up your responsive website and use your phone to see how it all looks. Take out what isn’t necessary, and give your viewers a streamlined and simple experience.

Optimizing for Mobile Websites Means Giving Your Visitors Only What They Truly Need

A full website that viewers would see from a PC or laptop has the capability of offering a lot of information to viewers. They can scroll down pages, read for hours at their leisure if they want, and open pictures, menus, and toggles with the click of a mouse. That is not the case with a mobile device. The interface needs to be simple. Only the necessary information should appear. Adding in a bunch of unnecessary information only slows down their experience. Part of optimizing for mobile devices is speed. You want to give your viewers a responsive experience that responds when they touch their screen. If your mobile website is slow, viewers are apt to leave and find the information they seek elsewhere.

Optimizing for Mobile Websites Includes Avoiding Specific Things

Your viewers expect to be able to open your site, find the information they want, and go on with their life. They do not want to jump through a bunch of hoops to get to that information. This means that you need to disable things like pop-ups and flash players for your mobile website. This way, you are optimizing for mobile website speed, and a great user experience. Keep your bounce rates down by taking out things that can bog down a mobile device.

Learn more about Reputation Marketing & Management

Remember, some of the people who come to your mobile website will have small devices and large hands. You want to design your mobile website for these visitors most. Part of optimizing for mobile visitors includes thinking about how they will use your site. A person with small hands can maneuver this page just fine. However, if your page was designed for those with small hands, a person with large hands may struggle. This could cost you visitors, and increase the rates of people leaving your website.

When Optimizing for Mobile Users, Make Sure You Use Local SEO Strategies

When you are optimizing for mobile users, you want to make sure your local SEO strategies are up to par. Most of the people who use mobile devices to find a business are searching for a local business. They do not want to find a solution that is halfway across the country. The goal is to find a solution they can reach now. Optimizing for mobile users means letting them know that you can help, right away. Give them access to the cities, neighborhoods, and counties that you serve. Make this a part of each of your different pages so when they search, your name comes up.

Picking the Right Design When Optimizing for Mobile Users

One of the most important parts of optimizing for mobile users is making sure that you pick the right design. Some people like having two totally different websites. It gives them two distinct looks. However, if the two websites look different, it can have a detrimental effect. It can be harder for your visitors to know that they are contacting the right company. Plus, it means having to have an SEO strategy that works to help rank two separate sites.

Other people prefer having one website that works for both traditional viewers and mobile visitors. It is easy for visitors to tell they are in the right place. Plus, it means they only have one website they need to SEO and create an audience for. That is why optimizing for mobile users has to be so carefully planned.

Contacting the Professionals at Portside Marketing Can Help When Optimizing for Mobile Visitors

When your goal is optimizing for mobile users, you want the best SEO strategy to get your name out there. Your website needs to look and function well, but that is not all it must do. You need to be able to speak to the people who need your help. Show them that you are there for them. Be responsive, and offer solutions that are easy for them to find. Instead of letting them find you by happenstance, let them find you because of your presence. Remember, optimizing for mobile users can give you quite a few benefits, so make sure to keep each of your visitors in mind when deciding how to optimize your mobile website best.

Find out more that you can do by calling Portside Marketing. They can be reached at (972)979-9316, and they can help you with everything from creating the perfect SEO strategy to optimizing for mobile users!

March 10, 2017

Optimizing for Mobile Effectiveness and Best SEO

When you are coming up with an SEO strategy, you need to include optimizing for mobile website effectiveness in that strategy. Your mobile website is the portal half of your visitors will visit you with. You need to make sure that you are optimizing for mobile success if you want those visitors to enjoy their experience. The best way to get the most out of a mobile experience is to set up your responsive website […]