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proximity to search

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
June 23, 2016

Say ‘No’ to Striking Out

Quote of the Day - Say 'No' to Striking Out
November 4, 2016

Holding Your Breath

Quote of the Day - Holding Your Breath
August 20, 2016

The Meaning of Education

Quote of the Day - The Meaning of Education

When someone starts a Google search on a topic or business relating to your website, there are many factors that play a role into how your website measures up.

Since Google is constantly changing its search algorithm, we’ve always paid attention to certain search engine optimization (SEO)   techniques to help your site prosper.

But, now there’s a new king of the castle when it comes to areas that factor into where your site ranks with Google. Research has found that the proximity to search is now the number one most important factor when it comes to local search ranking factors.

This will play a role into SEO techniques used to increase your Google ranking factor…that is until Google revamps its algorithm again!

How do we know proximity to search is so important?

You can easily tell that proximity to search has more weight in a Google search by simply doing a search yourself.

Go to Google and type in mechanic. Look at the search results. More than likely all of the top search results are extremely close by to where you live. Some may even be in walking distance. Do they have the best ratings and reviews? Not necessarily. This goes to show the importance proximity to search now has.

Unfortunately, it puts businesses that are not as close by at a disadvantage. They may be better at what they do but because they are not as close to the searcher, they won’t appear at the top of the list.

How do you still compete with other companies who have proximity to search in their favor?

Yes, proximity to search is king right now. But that doesn’t mean that all of the other factors are benchwarmers.

There are many things you can do to keep your business in the game when it comes to Google ranking factors. The professionals at Portside Marketing are experts in the field and can devise an SEO plan that will still get you noticed.

Here are some of the areas to consider:

Set-up your business as a “service-based business” rather than one with a physical address. This will give you access to those customers who are still seeing the businesses that are near their search location. Service-based businesses are those that don’t perform all of their business at their physical address. While you may not be at the top of the list, you’ll be much more visible than you would be if you limited your location to an address.

Look at your Google My Business Associations. This Google service lets you choose certain categories to match your company’s products and services. Make sure they specifically match what your company does so that your site gets picked up when it needs to.

Add more quality inbound links to your site. This will boost your Google ranking as well. Having links to sites that are considered high authority in your field gives your content a higher ranking on Google. This Google ranking factor should be given a lot of attention because positioning low-quality backlinks will hurt you.

Add quality content. The content where those quality inbound links live needs to be top-notch. This means using relevant key words and making sure that each sentence in your content has meaning and value. Don’t fluff up a piece just to get a higher word count. This will not help your Google ranking.

Taking Advantage of Proximity to Search

There are ways to take advantage of proximity to search. If someone Googles your business and it happens to come up first, what’s the next thing that person will learn about your business after clicking into your site?

Will they find stellar reviews? Will they find a site that’s easy to navigate with great content?

While proximity to search is a great thing to have on your side, you can’t neglect other SEO tactics. As we mentioned above, you still need to include quality content and keep the types of links you use in mind.

You also need to pay attention to your reviews and the information you have on your site. If potential customers see little in the way of both, they will be less likely to contact you, no matter how close you may be.

With that said you want your online reviews to be authentic. Encourage customers who have had a positive experience to share their thoughts online. This will carry a lot of weight with potential customers. If your reviews are not authentic people will soon realize that and leave you authentic negative reviews in return.

While proximity to search can be your best friend, it can also prove to be worthless if you don’t have the credibility and experience to go along with it.

If you’re looking to maximize proximity to search in your area while still remaining visible to those outside your immediate area, let Portside Marketing help. We can further explain all of the ins and outs and how to get you seen by the most potential customers.

Contact Portside Marketing at (972) 979-9316 to let us help you understand proximity to search and how to use it to your full advantage.

May 11, 2018
Proximity search

Proximity to Search

When someone starts a Google search on a topic or business relating to your website, there are many factors that play a role into how your website measures up. Since Google is constantly changing its search algorithm, we’ve always paid attention to certain search engine optimization (SEO)   techniques to help your site prosper. But, now there’s a new king of the castle when it comes to areas that factor into where your site ranks with […]