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quote of the day

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
April 8, 2016
Quote of the Day - Portside Marketing Flower Mound

You Give, I Take

If you command wisely, you’ll be obeyed cheerfully. – Thomas Fuller
July 9, 2016

I Love Six Packs

Quote of the Day - I Love Six Packs
July 30, 2016

A Friendly Atmosphere

Quote of the Day - A Friendly Atmosphere

Beware of bandwagons! They hurt when you fall off.

And another quote that goes hand in hand:

If you can see the bandwagon, you are probably too late.

In any industry, including marketing, it is easy to look at others success and just ask, what are you doing. Then copy that. What works from one business may not work for another. What brings success to someone may not deliver the same success for you. Is it that the ship has already sailed? Not usually. Bandwagons in marketing can have detrimental effects. Here is a true story.

We had a client that called and fired us. They said that their competitor told them they should just spend their money on AdWords and not worry about their website or online content. Sound advice? If you are the competitor. You see, my client was actually starting to show up on the Google maps searches and in organic listings. But the phones were not ringing off the hook. Yet. They were almost there. Like you could see light right at the end of the tunnel. The “competition” was doing the same thing.

In a weak moment this client quit creating relevant content (we did it for him) and managing social media. He threw all of his marketing budget into AdWords. About 6 months later, he called and asked if we knew how to analyze his AdWords account. We did. He did it all wrong. He spent tens of thousands of dollars and received very little in way of new business. And what’s worse, he thought this competitor was a friend. Fast forward 6 months and he is out of business and his “friend” is ranked #1 on most of his keywords (and coincidentally not running any ads in AdWords).

So no matter what the “bandwagon” of the day is. Do your homework and before you jump on, make sure it makes sense and is not just a bunch of hype! People will say a lot when they are trying to sell you something, including a plan to beat you in business! Ouch.

January 2, 2016
Beware Of Bandwagons - Quote of teh Day

Beware of Bandwagons

Beware of bandwagons! They hurt when you fall off. And another quote that goes hand in hand: If you can see the bandwagon, you are probably too late. In any industry, including marketing, it is easy to look at others success and just ask, what are you doing. Then copy that. What works from one business may not work for another. What brings success to someone may not deliver the same success for you. Is […]
January 3, 2016
Success is no accident! Quote by Lisa Parziale

The Hidden Secret to Success

Success is no accident! Each day brings new opportunities to succeed. Embrace every moment! Nothing bugs me more than when folks say “it must be nice” when referring to others success. My answer to that is always, “Yes, it is wonderful!” For many who achieve success, the single things most people say is that their success was no accident. They actually planned to succeed and followed their own plan. Does that mean they may not […]
January 6, 2016
Time is Precious Quote - Quote of the Day - image of clock

Time is Precious

Time is precious but truth is more precious than time. What a great quote and frankly, so very true. When you think about today, ask yourself what you can do today that would make it a successful day in terms of time well spent. Whether it is for work or for fun, using each moment we have to do what it is that makes life worth living is so very important. So how do we […]
January 9, 2016

Plan Your Future

Quote of the Day by Portside Marketing