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Reputation Marketing

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
November 11, 2016

Motherly Love

Quote of the Day - Motherly Love
February 10, 2016

Imagination

Quote of the Day by Portside Marketing
November 4, 2016

Holding Your Breath

Quote of the Day - Holding Your Breath

Reputation marketing is a way businesses can position themselves among the market leaders in the eyes of their consumers. The goal of any business is to become a beloved household name. You want your customers to like you, respect you, and recommend you to their friends. Reputation marketing makes your glowing reputation more visible to potential customers, opening up doors that you have never dreamed of.

Managing your company’s reputation is important but reputation marketing moves it into the public eye. Now, more than ever, consumers are closely watching companies to make sure that they provide superior products and services while maintaining ethical business and social practices. However, having a great reputation can only take your company so far.

Reputation marketing involves making your company’s reputation work for you. Portside Marketing can guide your company through the steps required to become a leading force in your industry.

The Importance of Reputation Marketing and Reviews

You have a great company. Your customers are thrilled with what you do. Now it’s time to get all of the hard work you’ve spent on building up your reputation to pay off. The first step in reputation marketing is getting your customers to talk about how great they think you are. The best way that you can do this starts with your employees. Train your employees on the importance of and encourage them to ask their customers to share their great experience with others through a review. Your most satisfied customers would be more than happy to help your business out.

Publishing reviews in visible spaces such as Yelp, Facebook, Google, and Yahoo, helps entice other consumers to give your company and products or services a try. Superior reputation marketing requires a steady flow of strong reviews shows that your company consistently provides superior service time and again. It’s important to feature your excellent rating in any way that you can, this is a big part of reputation marketing. Consumers tend to flock towards companies that show outstanding ratings over those with mediocre reviews. In fact, according to The Economist, 70% of consumers trust a business that has at least 6 to 10 positive reviews.

On the other side of positive reviews, there will be the occasional negative review. It’s not possible to please everyone all of the time. Reputation marketing also means handling any negative reviews with professionalism and respect. The fatal mistake that most companies make when it comes to dealing with negative reviews is doing so in a public forum. While it may just be one person complaining, thousands more are watching your responses. Instead of handling them in a public forum where things can quickly become heated, it’s much more effective to handle negative reviews offline. Poorly handled reviews have gone viral, causing business to plummet. If you do receive a negative review online, the best thing you can do for your reputation marketing and your company is to politely respond saying that you are sorry for the problem, and ask them to contact you or ask for their contact information. You also want to avoid admitting guilt during this initial point of contact while still being respectful. From here, take the conversation offline for resolution.

The Key Steps in Reputation Marketing

There are a few steps you should follow for reputation marketing. The first step is building your company’s reputation. You can start working on this by finding your reviews online and claiming your listings on Yelp, Facebook, Google+, and any other social media platform. You’ll want to highlight the positive reviews and repairing any damage done by negative reviews. Read the reviews to see if there’s a pattern reflected and look for ways to improve your overall ratings. This can include asking your employees to request your customers to leave reviews for more input. Remember that reputation marketing isn’t just about marketing your reputation, but building and maintaining your reputation as well.

After you’ve built your reputation then you’ll start showcasing those excellent reviews that you have worked so hard for online. Step three is continuing to monitor and manage your reputation. While it’s great to have amazing reviews, reputation marketing is about keeping those great reviews rolling in. The last step is celebrating your reputation. Revel in the excellent service you provide and make sure everyone knows that your company continuously provides great service.

We all strive to have our company top the charts in our field. We want customers to be led to us on a path of good reviews. Reputation marketing is about laying those reviews down on that golden road to help lead customers right to your business. Acquiring customers through good reviews gets you started on the right foot with your new customer and begin the circle of excellent service and excellent reviews all over again. And with each review, your customer base grows a little more. With the right guidance, reputation marketing can help your customers and their reviews work for you and make your business a beloved household name.

If you have any questions or would like to know more about reputation marketing, please contact Portside Marketing at (972) 979-9316.

March 21, 2016

Reputation Marketing: Protecting and Managing Your Brand

Reputation marketing is a way businesses can position themselves among the market leaders in the eyes of their consumers. The goal of any business is to become a beloved household name. You want your customers to like you, respect you, and recommend you to their friends. Reputation marketing makes your glowing reputation more visible to potential customers, opening up doors that you have never dreamed of. Managing your company’s reputation is important but reputation marketing […]
April 8, 2016

Reputation Marketing: Getting Your Customers to Work for You

Reputation marketing is an extremely important part of helping your business grow and succeed. Marketing has changed greatly over the years and the evolution of social media has given companies a better way to interact with their customers while giving those customers a voice. Customers now have more control then they ever have before when it comes to influencing their peers and steering business towards companies that they favor. This has forced marketing in a […]
January 24, 2017

The Importance of Reputation Marketing

Reputation Marketing is more important than ever before.  Your company can be providing excellent service and your existing customers may adore you, however you may find that gaining new customers and expanding your reach is difficult.  In this day and age, customers tend to trust online reviews from their peers more than they trust advertising.  These reviews then directly correspond with your company’s reputation. A massive 70% of consumers trust online reviews when deciding to […]
February 4, 2017

Worried About Reputation Management? Try Reputation Marketing

Reputation Management and Reputation Marketing are complicated aspects of business ownership and management. Every business is susceptible to the complaints of irate customers who are quick to take to multiple platforms to post their disapproval. Reputation management and reputation marketing both give your business an edge when executed properly. Some companies choose to hire out the reputation management side of things. Typically this involves either a third party, or an in-house employee who is in […]