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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
September 27, 2016

Waffles vs. Pancakes

Quote of the Day - Waffles vs. Pancakes
February 25, 2016

Find A Remedy

Quote of the Day by Portside Marketing
December 23, 2016

Trust Your Gut

Quote of the Day by Portside Marketing

Are you aware of just how many things go into determining search rankings for websites? It used to be that you just had to have the right URL and the right keywords. It didn’t even matter how those keywords were used. Now, the game has changed entirely. There are dozens of factors that go into figuring out your search rankings. One of the newest factors to enter the mix is your reputation. Do you know what people are saying about you online? If not, then you may want to go and look.

What Reputations Have to Do with Search Rankings

Google and other search engines take the process of creating search rankings very seriously. They want consumers to trust their results. If the consumer does a search for a specific product or service, the search engine should be able to provide the most relevant answer. However, each search engine has a slightly different way of determining what that means. One thing that all of them tend to agree on is that reputation plays a big part in how high up the search rankings a company should appear. Even if they have a great looking and functioning website, it doesn’t mean they are the best company for the job. The company may have an average of one out of five stars, so what does a nice looking website give you then?

The Higher Your Reputation, The Higher Your Search Rankings Can Become

There are tons of factors when it comes to determining just where you are going to fall in the ranking for your website. You cannot simply have one good thing and it be enough to give you the search rankings you want. In today’s market, you need to have it all. Your website needs to be stunning and informative. Users need to have a great experience when it comes to using your website. You need to have a website that caters not only to those using a PC or tablet, but also to those using mobile devices. Your keywords must be used properly, plus you must use the right keywords. It is a combination of factors that gives you those search rankings. However, as of a recent update, your reputation also comes into play.

Now, on top of those factors, how well you have served your past customers is also a factor. If you have quite a few satisfied customers who have left you raving reviews, this can significantly boost your SEO efforts, and your search rankings. On the other hand, if you have unsatisfied customers, this could also play a part in the search rankings you receive. Search engines want to put the customers with the best overall packages at the top of the rankings. This tells people that the names that come out on top are trustworthy and have worked hard to earn that spot. That’s what customers are looking for.

Letting Your Reputation Flounder Can Really Impact Your Search Rankings

A bad reputation can really cost you, whether you realize it or not. It is said that around 90% of purchases that people make have online reputations as a factor. 9 out of every 10 purchases made each day depend on another person’s word. Do you have good words out there singing your praises? If not, then you need to work on your reputation if you want better search rankings.

How Do You Go About Improving Your Reputation?

The best way to improve your reputation is to have a professional help you. Ideally, you want to hire an SEO company because they can work your reputation management into your SEO strategy and bring your search rankings up as they work on both. Customers will see the same phrasing used universally for your brand. People will get more used to seeing your company active on social media. Trust will be a pleasant side effect, even if your reputation was once poor. Leaving it to get worse is the last thing you want to do. Instead, tackle your reputation head-on and show people you really want to make things right. It can go a long way in building solid relationships with your customers and improving your search rankings.

Getting Help Doesn’t Have to Be Difficult If You Call Portside Marketing for Help with Your Search Rankings

When you want to increase your search rankings, plus get positive SEO work done, the professionals at Portside Marketing can help. They know how search engines look over your site. You can have them come in, help bring your reputation up to a level that boosts your search rankings, and trust that your brand will come out shining in the end. Trying to do it yourself is rough, and it can be difficult trying to determine where to even begin. Let those with the know-how and experience make the task simple.

To find out how Portside Marketing can help you, give them a call. Dial (972)979-9316 today, and ask them how they can help bring your search rankings up to where you have always wanted to be.

March 24, 2017

Search Rankings & Reputation – How Do You Rate?

Are you aware of just how many things go into determining search rankings for websites? It used to be that you just had to have the right URL and the right keywords. It didn’t even matter how those keywords were used. Now, the game has changed entirely. There are dozens of factors that go into figuring out your search rankings. One of the newest factors to enter the mix is your reputation. Do you know […]