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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
November 22, 2016

The Beach House

Quote of the Day - The Beach House
August 26, 2016

Caring for Others

Quote of the Day - Caring for Others
March 17, 2016

Word of Mouth

Quote of the Day by Portside Marketing

What Is SEO?

What is SEO? Search Engine Optimization (SEO) is a web marketing technique that helps websites rank high on the Search Engine Results Pages (SERPs). This will result to higher traffic rate from the search engines.

The World Wide Web is a vast world composed of millions of websites. In a single industry, there can be thousands of websites. It will be very hard for online users to find the website that will give them the exact information that they need. This is where search engines become very useful. The search engines rank websites according to their importance in relation to a search term.

What is SEO?

What is SEO?

Why Is There A Need For SEO?

A large percentage of online users utilize the search engines when looking for something online. The search engines are the top deliverers of traffic. It is a fact that the major navigation method of online users is the search engines.

A website that does not appear on the first few pages of the search result is basically not reaching its full potential. Searchers just browse over at least the first 10 pages of the search result. If they couldn’t find what they are looking for, they will just simply make a new search. They will not spend hours browsing over all the listings on the search result. If you want a fair share of the traffic from the search engines, your website needs to be on the top of the search result – it needs SEO.

SEO Techniques For Search Engines And Users

Search Engine Optimization involves different techniques. The search engines use varying algorithm to determine a website’s ranking on the search results. But no matter what the algorithm is, SEO techniques like keyword optimization, optimized content creation, optimized web design, and link building are sure hits. The good thing about these SEO techniques is that they just don’t optimize the website for the search engines but they also optimize the website for the users.

  • Keyword Optimization – Keyword is vital in any SEO attempt. Online users enter keywords in the search box to look for something. Having the right keywords in the website assures you that your website will appear on the search result every time your target market look for the product, services, and information that you offer.
  • Optimized Website Content – “Content is king”. This may probably be an overused line in the SEO world but it is true until now. The search engines are always on the lookout for good quality content.
  • Optimized Web Design – The website must be navigable not only for the search engine spiders but also for the site visitors. When it comes to web design, the rule of simplicity applies.
  • Link Building – Do you know how the search engine spiders get all the information in their index? It is by following links. Aside from this, links are considered as votes to a website. The search engines value quality inbound links.

Search Engine Optimization or SEO is an effective marketing strategy that will help websites rank high on the search results, get more traffic, and succeed online.

Search Engine Optimization | SEO | Optimizing for Search Engines | Google Page One | Google Ranking

Topic What is SEO

 

August 13, 2016

What Is SEO?

What Is SEO? What is SEO? Search Engine Optimization (SEO) is a web marketing technique that helps websites rank high on the Search Engine Results Pages (SERPs). This will result to higher traffic rate from the search engines. The World Wide Web is a vast world composed of millions of websites. In a single industry, there can be thousands of websites. It will be very hard for online users to find the website that will […]
August 14, 2016

What is SEM?

What Is SEM? Search Engine Marketing (SEM) refers to the general process of improving a website’s visibility and ranking on the search engines. Most of the time, it is referred to as simply “search marketing”.  SEM combines organic marketing with paid advertising to achieve optimum result. SEM combines these two marketing strategies: Search Engine Optimization (SEO) – This is a web marketing strategy that generally tailors a website in such a way that it gains […]