Marketing Blog

Online Marketing & Social Media Marketing – why these new marketing tools are important to your business strategy.

May 25, 2016

Facebook Edgerank – How Does it Work & What is It?

What is Facebook Edgerank? Many people don’t associate business with Facebook but Edgerank is different. When one thinks of Facebook, you think of social networking. You think of liking your friend’s posts, or posting a video of a cat playing a piano. It’s definitely the last place you should use as a marketing tool. Or is it? Many people get bombarded with pictures, and cliche posts when they scroll through their news feed. This gives […]
May 30, 2016

Facebook vs. Google+: The Phenomenon

Facebook vs. Google+: The Phenomenon In today’s day and age, Social Media has become somewhat of a necessity. We, as human beings, don’t converse on the phone or text message as much as we used to. Even email messages – which are extremely essential for businesses and for personal use – have become ingrained in our society today. One can simply access local Wi-Fi or power on his/her 3G/4G network through a smartphone to message […]
June 6, 2016

The Anatomy of a Press Release and What it Contains

The Anatomy of a Press Release A press release is a newsworthy document generally used to pique the interest of other publications or targeted media outlets. Press releases – which are usually written in third person – must contain at least six crucial bullet points (who is the story about? what is the story referring to? where is the event taking place? when is the event taking place? why is story relevant? how is this […]
June 7, 2016

Social Media is the New SEO Technique

Social Media the New Search Engine Optimization Technique As you know, Search Engine Optimization is a constantly evolving set of tasks that continue to evolve with each iteration of Google. It has always been a mainstay in optimizing your website design and maintenance to use natural, content rich development practices. But we all know, in the past there has been a lot of usage and successes with backlinks. Those ranking optimization techniques are becoming a […]