Marketing Blog

Online Marketing & Social Media Marketing – why these new marketing tools are important to your business strategy.

June 7, 2016

Backlink Building Using Social Media

Backlinks Built Using Social Media Channels As we discussed in Social Media is the New SEO Technique article, Google and other search engines are indexing Facebook and Twitter content, including links. That makes social media sites an integral part of your search engine optimization strategy. Build natural backlinks that are directed to your website and ensure your content is valuable, so that it is shared and passed around freely. To do this, you will want to […]
June 11, 2016

What is Retargeting and When Should You Use It?

What is Retargeting? Have you ever wondered how you could convert leads into sales? Retargeting is your answer. Prospective consumers are more likely to click on advertisements that are appealing & colorful, as opposed to boring, black & white advertisements. In addition, the delivery and message of your ad should be straightforward – not disingenuous. Thus, if the individual clicks on your advertisement, you have successfully made a lead. Your next goal would be for […]
June 18, 2016

What is Google Authorship?

Google Authorship – What is it? Google Authorship offers a branding opportunity for your small business website – albeit static or dynamic. It allows you to place either your company logo or your own photo alongside your content within Google’s search results. For example, if you type in “How to Sign Up for Google Authorship” into the search function, you will see a relevant article with the author’s name as well as the author’s photo […]
June 20, 2016

What is Facebook Search?

Facebook Search – What is it? Facebook is always finding new ways to invent itself. Some examples of new inventions are: the News Feed, the Timeline, and now the Facebook Search aka the Graph Search. With Facebook Search, you can naturally search for people, places, photos, videos, and interests. On the contrary, the current version of the Facebook search tool doesn’t offer as much freedom because you have to type in the relevant keywords (i.e. […]