Marketing Blog

Online Marketing & Social Media Marketing – why these new marketing tools are important to your business strategy.

June 7, 2016

Social Media is the New SEO Technique

Social Media the New Search Engine Optimization Technique As you know, Search Engine Optimization is a constantly evolving set of tasks that continue to evolve with each iteration of Google. It has always been a mainstay in optimizing your website design and maintenance to use natural, content rich development practices. But we all know, in the past there has been a lot of usage and successes with backlinks. Those ranking optimization techniques are becoming a […]
June 7, 2016

Backlink Building Using Social Media

Backlinks Built Using Social Media Channels As we discussed in Social Media is the New SEO Technique article, Google and other search engines are indexing Facebook and Twitter content, including links. That makes social media sites an integral part of your search engine optimization strategy. Build natural backlinks that are directed to your website and ensure your content is valuable, so that it is shared and passed around freely. To do this, you will want to […]
June 11, 2016

What is Retargeting and When Should You Use It?

What is Retargeting? Have you ever wondered how you could convert leads into sales? Retargeting is your answer. Prospective consumers are more likely to click on advertisements that are appealing & colorful, as opposed to boring, black & white advertisements. In addition, the delivery and message of your ad should be straightforward – not disingenuous. Thus, if the individual clicks on your advertisement, you have successfully made a lead. Your next goal would be for […]
June 18, 2016

What is Google Authorship?

Google Authorship – What is it? Google Authorship offers a branding opportunity for your small business website – albeit static or dynamic. It allows you to place either your company logo or your own photo alongside your content within Google’s search results. For example, if you type in “How to Sign Up for Google Authorship” into the search function, you will see a relevant article with the author’s name as well as the author’s photo […]