content marketing

February 11, 2017

Content Marketing: Take Your Content to the Next Level

Content Marketing is a great way to relate to your customers and potential customers in this internet infused world. By creating and distributing valuable and consistent streams of relevant information you will attract the customers you’re looking for. However, there’s a lot more to content marketing than just posting on a blog and hoping for the best. Companies like Portside Marketing in Dallas, Texas are experts at content marketing. They excel at helping their clients […]

December 9, 2016

Content Marketing & Quality Content – Google Now Demands It

When it comes to content marketing, quality, nothing will make folks stand up and take action like Google mandating it! And that is what seems to have happened, quietly, without fanfare. Google is rolling out a new algorithm and like many in the past, has been pretty quiet about it. Like all changes to Google’s algorithm, this one is being noticed by content managers and site owners who watch their SERP rankings. Earlier this month, […]

April 20, 2016

Content Marketing: Creating a Strategy to Elevate Your Business

Content marketing is taking over where traditional marketing leaves off by showing that your company is more than just a brand. Sharing useful content through your company creates trust with your customer which is vitally important. Customers who trust your company are more likely to share their opinions with their friends and family. This helps generate new customers and increase revenue. More and more companies are increasing their marketing budget to make room for content […]

April 19, 2016

Content Marketing Tips and Strategies to Help Your Business

Content marketing is a marketing strategy that focuses on creating and distributing consistent content that is considered to be valuable and relevant. Companies use content marketing to attract and retain their desired audience and drive customer actions by changing or enhancing customer behavior. Content marketing is becoming more and more popular as consumers strive to live in an ad-free world. The public now has several options to watch television, listen to the radio, and even […]