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content marketing

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
April 4, 2016
Quote of the Day by Portside Marketing

A Knock on the Door

If opportunity doesn’t knock, build a door. – Milton Berle
August 2, 2016

He’s Just Husky

Quote of the Day - He's Just Husky
June 21, 2016

Changing Your Direction

Quote of the Day - Changing Your Direction

Content Marketing is the new marketing approach that distributes valuable, relevant information consistently to attract and keep a well-defined audience with the ultimate goal of creating a profitable customer action. The information distributed by way of content marketing has the intention of influencing customer actions favorably for the company.

Since many customers and consumers have adapted to ignoring website advertisements and fast forwarding through commercials on their DVR, these forms of advertising are quickly becoming irrelevant. Traditional marketing is rapidly becoming a thing of the past and marketers are now looking for other methods that are more effective.

What is Content Marketing?

Content marketing is a way to communicate and relate to your customers and prospects without aggressively selling your product or service. It is also known as “non-interruption marketing” and focuses less on interrupting what a customer is doing and focuses more on providing information to educate customers. The idea is that by providing consistent, valuable information to customers, they will then reward companies with their business and brand loyalty. This type of content marketing has been used by small companies around the globe and now the larger companies like Microsoft and P&G are taking notice and following suit.

There are several companies in existence, such as Portside Marketing, that assist their clients with developing the content that will be relevant to their customer base. Well written, relevant content will do more to get your company noticed than a short 90 second ad will. With competition in every field being so high, customers now look for a company that they can relate to. They are drawn to companies who share their same values and provide information that they can actually use in their day to day life.

Content marketing is now being infused with all forms of marketing to increase business for companies around the globe. It has become key in marketing strategies and the major force for driving sales and increasing customer traffic and leads.

Using Content Marketing

Roper Public Affairs has said that 80% of decision makers prefer to get company information in a series of well written, informative articles, versus seeing an advertisement for the company. Advertisements now feel impersonal to consumers because they’re all about how the consumer can benefit the company, whereas content marketing focuses more on the consumer themselves and what the company can do for the consumer.

It is extremely important to understand that content marketing is about more than just pouring content into the world. It’s about distributing the “right” content for your intended consumers. Content that is personalized and relevant will encourage consumers to engage with the company, which will in turn lead to more leads and more sales. Unfortunately, for many companies, creating the right content can be difficult and time consuming. Many companies experience a slow period while they’re trying to find out what content appeals to their desired market. These are some of the reasons that companies will hire a content marketing consultant or a content marketing company to assist with the creation and distribution of content. Companies such as Portside Marketing have experience appealing to various markets and have a staff of highly trained writers who will be able to create high-quality, well written content that appeals to any specific customer base.

Using Content Marketing

Content marketing is an extremely useful tool but you also need to have the reach to deliver it to your desired customer base. Many companies choose to do this by displaying the content on their website or blog and then sharing on multiple social media platforms. This gets the content out to the public. If the content is well written and appeals to your customers, then it becomes more likely that they will start to share it with their friends and family. If their friends and family can also relate to your content, then they may also share it with their circle of friends and family. The people who are exposed to the content are more likely to reach out to your company for goods or services because of the connection they felt with your content.

It’s important to not confuse content marketing with social media marketing. While content marketing may use social media to distribute the content, the marketing plan itself does not revolve purely around social media. The central point of content marketing is the brand’s website, whereas the central point of social media marketing is the brand’s social media pages. Your content will be located on your company’s website and simply distributed through social media, rather than being located on a social media platform.

There are many aspects to content marketing and finding the right balance is the key to a successful content marketing campaign.

If you’d like more information about content marketing, please contact Portside Marketing.

January 21, 2016

Content Marketing: The Future of Marketing is Now

Content Marketing is the new marketing approach that distributes valuable, relevant information consistently to attract and keep a well-defined audience with the ultimate goal of creating a profitable customer action. The information distributed by way of content marketing has the intention of influencing customer actions favorably for the company. Since many customers and consumers have adapted to ignoring website advertisements and fast forwarding through commercials on their DVR, these forms of advertising are quickly becoming […]
April 19, 2016

Content Marketing Tips and Strategies to Help Your Business

Content marketing is a marketing strategy that focuses on creating and distributing consistent content that is considered to be valuable and relevant. Companies use content marketing to attract and retain their desired audience and drive customer actions by changing or enhancing customer behavior. Content marketing is becoming more and more popular as consumers strive to live in an ad-free world. The public now has several options to watch television, listen to the radio, and even […]
April 20, 2016

Content Marketing: Creating a Strategy to Elevate Your Business

Content marketing is taking over where traditional marketing leaves off by showing that your company is more than just a brand. Sharing useful content through your company creates trust with your customer which is vitally important. Customers who trust your company are more likely to share their opinions with their friends and family. This helps generate new customers and increase revenue. More and more companies are increasing their marketing budget to make room for content […]
December 9, 2016

Content Marketing & Quality Content – Google Now Demands It

When it comes to content marketing, quality, nothing will make folks stand up and take action like Google mandating it! And that is what seems to have happened, quietly, without fanfare. Google is rolling out a new algorithm and like many in the past, has been pretty quiet about it. Like all changes to Google’s algorithm, this one is being noticed by content managers and site owners who watch their SERP rankings. Earlier this month, […]