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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
July 5, 2016

How to Be Successful

Quote of the Day - How to Be Successful
December 31, 2016

Let Your Imagination Roll

Quote of the Day by Portside Marketing
December 6, 2016

Prettier Than Mufasa

Quote of the Day - Prettier Than Mufasa

If the goal for your website is to boost its Google ranking in 2017, then it is important to know what factors matter most. Some factors that mattered just a few short years ago no longer carry the same weight. Now, you must focus your attention on the experience you can provide your visitors over everything else. Here are the most important factors when it comes to giving your website the best ranking possible.

Mobile Websites Are a Great Way to Boost Your Google Ranking

2017 is all about making the visitor’s experience as optimal as it can be. That is why you need to focus on your potential customers in order to have a high Google ranking. You want visitors to be able to see what you have to say, no matter what device they visit your website on. Since more than half of internet searches are done on smartphones, you need to make sure you are catering to this portion of the population. Go through and make sure your website is able to be viewed on mobile devices. Then go through and make sure your site is optimized for those who view it on smaller devices. Take out features that are only really effective when viewed on a big screen. That way, their visit isn’t bogged down with features that really aren’t going to benefit them anyway.

Using Keywords is Necessary for High Google Ranking, But They Must Be Used Properly

Keywords have always been important when it comes to Google ranking, but proper keyword usage is far more important than simply using them. If you use too many keywords, or too many repetitions of the same keyword, your Google ranking is apt to go down. Keywords must be used naturally, and they must make sense where you put them. Having a page talking about health and nutrition, with a lot of vacation-based keywords is going to wind up with a much lower Google ranking than a health and nutrition page with a bunch of healthy recipes. Use keywords that make sense. Make sure they are used properly, such as in the title and some headers. Also use them where they fit in the body. Make sure you cover the topic you are working on to the reader’s advantage. The point isn’t to shove tons of keywords down the reader’s throat. You want the reader to feel better informed for having come to your website after their visit. Also, be sure to understand how important your reputation is in online marketing.

Social Media is an Important Google Ranking Factor

When you want to reach a lot of people with what you have to say, social media is the way to go. You can say just a few words and get a lot of people to take notice. Make sure that you link all of your social media accounts to your website. That way, people who like your website when they visit it, can keep up with updates about your content and the conversations you have. Talk with people. Start conversations and build relationships. This is an important factor for both your Google ranking and your SEO efforts. Take advantage of social media, and get your name out there. The more people are talking about you, the higher your Google ranking has the ability to go!

Content Is Still the Most Important Google Ranking Factor for All Websites

SEO efforts are great. However, if they do not address your content, they are missing the mark. Google wants your focus to be on visitors. This means catering to the way they want to look at your website, and providing them with important information. For years, websites full of keywords and fluff got a high Google ranking simply because they had the right number of keywords. That is no longer the case. Google now takes what you say into account what you say, not just the keywords. Now you must focus those SEO efforts on making sure that you cover your topics completely.

Make sure that all of your website content is unique, and is informative. Your readers are coming to you to solve a problem they have. Either your products or services appear to be that solution. They want to read what you have to say to know one way or the other. Use keywords that show off what your product or service has to offer, only where they apply. Otherwise, fill in the content with information that will benefit the people who read it. Show your readers you know what you are talking about. This helps them trust you, and feel as though they would be better off by turning to you. To provide searchers with the best solutions is the entire reason for the Google ranking system in the first place.

For Help with Your Google Ranking, Turn to Portside Marketing for the Most Effective Efforts

Having an effective SEO strategy that addresses all of these Google ranking factors is the best way to get your website noticed. By turning to people that have the experience you need, you give yourself the best chances of a high Google ranking. This lets more people know who you are and what you can offer.

To reach Portside Marketing for help with your SEO, contact them at (972)979-9316 and let them see what they can do to help boost your Google ranking today!

March 3, 2017

Google Ranking in 2017 – Learning What Matters

If the goal for your website is to boost its Google ranking in 2017, then it is important to know what factors matter most. Some factors that mattered just a few short years ago no longer carry the same weight. Now, you must focus your attention on the experience you can provide your visitors over everything else. Here are the most important factors when it comes to giving your website the best ranking possible. Mobile […]