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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
November 11, 2016

Motherly Love

Quote of the Day - Motherly Love
September 13, 2016

It’s Never Too Late to Make Your Dreams Come True

Quote of the Day - It's Never Too Late to Make Your Dreams Come True
August 8, 2016

Wise Words

Quote of the Day - Wise Words

How to Sign Up for Google Authorship

Are you looking to bring more brand awareness to your business? Google Authorship is your answer. To sign up for Google Authorship, you must first sign up for Google+ (Google Plus). If you do not have a Google or Gmail account yet, please click this link to sign up. You will then be directed to the page below:



Before signing up for Google Authorship, sign up for Google+

Step 1:

After you have a proper Google / Gmail account, it is now time to sign up for a Google+ account. Please use this link to sign into your account. For this example, I will use the Username: markadson1@gmail.com & Password: markads0n [You will then be directed to the page below:]




Step 2:

Next, you will need to type in your first and last name, your gender, and your date of birth. For this example, I will use the first and last name: Mark Adson; the gender: Male; and finally, the date of birth: January 1st. Then, click on the blue “UPGRADE” button on the bottom, right hand corner.





Step 3:

Thereafter, you will have the option to add or not add people in your circles (i.e. friends list, acquaintances list, work list, etc.) If you wish to skip this step, click on the blue “SKIP” button located on the bottom, right hand corner. For purposes of this example, I will skip this step.




Step 4:

Lastly, you will need to customize your Google+ account — albeit adding a photo of yourself, or adding your company and/or school. When you finish typing in your information, please click on the blue “FINISH” button located on the bottom, right hand corner.



I have a Google+ account. How do I sign up for Google Authorship?

To sign up for Google Authorship, please follow the instructions below:

Step 1:

If you already have a Google+ account, please sign into your account now at plus.google.com. For this example, I will use the Username: markadson1@gmail.com & Password: markads0n [You will then be directed to the page below:]




Step 2:

Then, click on this link to sign up for Google Authorship. You will be directed to the page below. Verify that  your email address is under the same domain name as your content (ex: mark@portsidemarketing.com).




Step 3:

Check your inbox to verify your email address (ex: markadson1@gmail.com). You will see a message similar to the one below:




Step 4:

Do you have a headshot that you can use? If not, please go ahead and take a professional photo of yourself (preferably from the collar-bone up), and save it to your desktop. Then, upload your photo by clicking on the blue button entitled, “Select a photo from your computer”.




Step 5:

Does your byline on your blog match the name appearing on your Google+ page? If not, please make sure that your name on your blog and your name in your Google+ page match up (ex: “By Mark Adson”).




Step 6:

Then, head over to your Google+ account, and click on the link entitled “Profile” in the left sidebar. Scroll down until you see a section called “Links”. After you finish scrolling, click on the blue “EDIT” button.




Step 7:

Do you see the “Contributor to” section? If so, please click on the “Add custom link” button, and type in your “Label” and “URL”. For purposes of this example, I will use Label: www.portsidemarketing.com & URL: https://www.portsidemarketing.com/. Then, click SAVE.

Step 8:


Lastly, head over to your blog to look for a popular post (i.e. an entry that has been viewed many times). Type the title of that post into the Google Search function on www.google.com. You should now be able to see your headshot as well as your byline alongside your content in Google’s search results.

How to Sign Up for Google Authorship

How to Sign Up for Google Authorship

 

Google Authorship – Do I need to take any more steps?

No! If you followed the steps above, your Google Authorship should now be enabled. Your blog will begin to generate higher click through rates. Congratulations!

May 3, 2016

How to Sign Up for Google Authorship

How to Sign Up for Google Authorship Are you looking to bring more brand awareness to your business? Google Authorship is your answer. To sign up for Google Authorship, you must first sign up for Google+ (Google Plus). If you do not have a Google or Gmail account yet, please click this link to sign up. You will then be directed to the page below: Before signing up for Google Authorship, sign up for Google+ […]
June 18, 2016

What is Google Authorship?

Google Authorship – What is it? Google Authorship offers a branding opportunity for your small business website – albeit static or dynamic. It allows you to place either your company logo or your own photo alongside your content within Google’s search results. For example, if you type in “How to Sign Up for Google Authorship” into the search function, you will see a relevant article with the author’s name as well as the author’s photo […]