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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
June 30, 2016

The Importance of Enthusiasm

Quote of the Day - The Importance of Enthusiasm
July 26, 2016

Mistakes

Quote of the Day - Mistakes
March 17, 2016

Word of Mouth

Quote of the Day by Portside Marketing

Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don’t be one of them, because this is one of the first steps you should take to enter into the new era of WEB MARKETING. The web and internet as a whole is changing and this is a major shift from traditional online marketing. Portside Marketing, LLC are experts in optimizing this tool to deliver customers to your door!

Here is how Google explains it:

Get found on Google for free

97% of consumers search for local businesses online. Be there when they’re looking for you with Google Places for business – a free local platform from Google.

Help your business stand out

Add photos, videos, and offers to show customers why they’ll want to choose you. Highlight special promotions, post live updates, and respond to reviews from your Places for business account.

Discover insights about your business

Learn more about your customers: What keywords they’re searching for and where they’re coming from. Armed with this knowledge, you can make better business decisions.

Now let’s talk about WHY you want to QUICKLY TAKE ADVANTAGE of this service. First, your competitors will most likely learn about this as well, either from their own search experiences or their marketing folks. And as with many things, the early bird does in fact get the worm. Portside Marketing, LLC has been working on Google Places / Maps since their inception and understand how to quickly and effectively propel you up to the top of the list.

How does it work?

When you go to Google and type in search key phrases, Google presents you with what is called “natural search results.” This is the type of search you have been accustomed to and looks like this:

Natural Search Results

Search results showing how the LOCAL PLACES now take a front seat to the old regular way.

As you can see, when I typed in “Dentist Flower Mound” the results already targeted Texas. I did not even need to tell it. Also notice the results. The “natural results” don’t show up until about halfway down the page. Natural results are those that are keyed into the “old SEO” techniques. And MORE IMPORTANTLY the top results are geared for the LOCAL PLACES that would interest me, since I am in Flower Mound. Google already knows where I am, hence targets LOCAL BUSINESSES in my area.

Buffer

August 5, 2016
Google Maps Ranking Flower Mound Dallas Maps Ranking

Google Maps – A FREE Marketing Tool

Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don’t be one of them, because this is one of the first steps you should take to enter into the new era of WEB MARKETING. The web and internet as a whole is changing […]
December 16, 2016
The New Web - Quote of the Day

The NEW Web

I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90’s when the internet was just reaching us. That is exactly what is about to happen again, except this time, it is even bigger! Let’s start […]