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Retargeting Advertisements

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Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
January 28, 2016

Who Will You Become?

Quote of the Day by Portside Marketing
August 23, 2016

I’m Jealous of the Cat!

Quote of the Day - I'm Jealous of the Cat!
July 8, 2016

Me, Myself, and The World

Quote of the Day - Me, Myself, and The World

What is Retargeting?

Have you ever wondered how you could convert leads into sales? Retargeting is your answer. Prospective consumers are more likely to click on advertisements that are appealing & colorful, as opposed to boring, black & white advertisements. In addition, the delivery and message of your ad should be straightforward – not disingenuous. Thus, if the individual clicks on your advertisement, you have successfully made a lead. Your next goal would be for that same consumer to purchase one of your products (i.e. E-books, DVD’s, etc.) through your online store. If s(he) does NOT make a purchase, you have failed to make a sales conversion.

Failure to make sales conversions can be extremely frustrating, especially after you have made large investments in online marketing campaigns. If you don’t see the conversion rates that you previously envisioned, fret no longer! When you incorporate retargeting methods to your business, you will be able to gain brand awareness and trusting relationships with prospective consumers; thus, increasing your overall conversion rates.

How Does Retargeting Work?

When a consumer visits your website via Google Search or your advertisement, your server automatically tags his/her IP Address – which is a numerical label assigned to a computer using an Internet Protocol. Then, that consumer’s IP address will be recorded into your server’s database.

There are four types of retargeting: Site, Search, Social, and Behavioral:

  1. Site Retargeting – When a new person visits your website, his/her IP address is logged into your database; therefore, adding him/herself into your overall audience. From this point forward, your ad may be displayed on the other websites that he/she visits. When this person sees your ad on multiple websites, curiosity may prompt him/her to click on your ad once again.
  2. Search Retargeting – You and your visitor have no prior business relationship, since that individual was directed to your media (i.e. image, video, audio) via a relevant keyword search from Google, Yahoo, or Bing.
  3. Social Retargeting – Again, you and your visitor have no prior business relationship. Your goal is to target a different audience via multiple social mediums (i.e. Facebook, Twitter, Google+, Pinterest, Linkedin, etc.). When an individual likes, tweets, or re-pins your post, your daily page views will increase.
  4. Behavioral Targeting – This form of retargeting focuses more on the “behaviors” or the preferences of the visitor. For example, if you were directed to Netflix.com via a Netflix advertisement, you may be classed as a “Movie Buff.”
What is Retargeting?

Topic: How Can Retargeting Help Your Business?

Think about Google AdWords – a form of advertising that includes “pay-per-click” and “pay-per-thousand-impressions”.

June 11, 2016

What is Retargeting and When Should You Use It?

What is Retargeting? Have you ever wondered how you could convert leads into sales? Retargeting is your answer. Prospective consumers are more likely to click on advertisements that are appealing & colorful, as opposed to boring, black & white advertisements. In addition, the delivery and message of your ad should be straightforward – not disingenuous. Thus, if the individual clicks on your advertisement, you have successfully made a lead. Your next goal would be for […]