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Retargeting Advertisements

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Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
July 1, 2016

Changing Your Mindset

Quote of the Day - Changing Your Mindset
September 23, 2016

How to Be Open Minded

Quote of the Day - How to Be Open Minded
January 20, 2016

Life is What Happens When…

Quote of the Day by Portside Marketing

What is Retargeting?

Have you ever wondered how you could convert leads into sales? Retargeting is your answer. Prospective consumers are more likely to click on advertisements that are appealing & colorful, as opposed to boring, black & white advertisements. In addition, the delivery and message of your ad should be straightforward – not disingenuous. Thus, if the individual clicks on your advertisement, you have successfully made a lead. Your next goal would be for that same consumer to purchase one of your products (i.e. E-books, DVD’s, etc.) through your online store. If s(he) does NOT make a purchase, you have failed to make a sales conversion.

Failure to make sales conversions can be extremely frustrating, especially after you have made large investments in online marketing campaigns. If you don’t see the conversion rates that you previously envisioned, fret no longer! When you incorporate retargeting methods to your business, you will be able to gain brand awareness and trusting relationships with prospective consumers; thus, increasing your overall conversion rates.

How Does Retargeting Work?

When a consumer visits your website via Google Search or your advertisement, your server automatically tags his/her IP Address – which is a numerical label assigned to a computer using an Internet Protocol. Then, that consumer’s IP address will be recorded into your server’s database.

There are four types of retargeting: Site, Search, Social, and Behavioral:

  1. Site Retargeting – When a new person visits your website, his/her IP address is logged into your database; therefore, adding him/herself into your overall audience. From this point forward, your ad may be displayed on the other websites that he/she visits. When this person sees your ad on multiple websites, curiosity may prompt him/her to click on your ad once again.
  2. Search Retargeting – You and your visitor have no prior business relationship, since that individual was directed to your media (i.e. image, video, audio) via a relevant keyword search from Google, Yahoo, or Bing.
  3. Social Retargeting – Again, you and your visitor have no prior business relationship. Your goal is to target a different audience via multiple social mediums (i.e. Facebook, Twitter, Google+, Pinterest, Linkedin, etc.). When an individual likes, tweets, or re-pins your post, your daily page views will increase.
  4. Behavioral Targeting – This form of retargeting focuses more on the “behaviors” or the preferences of the visitor. For example, if you were directed to Netflix.com via a Netflix advertisement, you may be classed as a “Movie Buff.”
What is Retargeting?

Topic: How Can Retargeting Help Your Business?

Think about Google AdWords – a form of advertising that includes “pay-per-click” and “pay-per-thousand-impressions”.

June 11, 2016

What is Retargeting and When Should You Use It?

What is Retargeting? Have you ever wondered how you could convert leads into sales? Retargeting is your answer. Prospective consumers are more likely to click on advertisements that are appealing & colorful, as opposed to boring, black & white advertisements. In addition, the delivery and message of your ad should be straightforward – not disingenuous. Thus, if the individual clicks on your advertisement, you have successfully made a lead. Your next goal would be for […]