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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
June 17, 2016

The Most Beautiful Things Aren’t Tangible

Quote of the Day - The Most Beautiful Things Aren't Tangible
November 14, 2016

Kitten On Pool Float

Quote of the Day - Kitten on Pool Float
November 5, 2016

Stalking Her Prey

Quote of the Day - Stalking her Prey

Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don’t be one of them, because this is one of the first steps you should take to enter into the new era of WEB MARKETING. The web and internet as a whole is changing and this is a major shift from traditional online marketing. Portside Marketing, LLC are experts in optimizing this tool to deliver customers to your door!

Here is how Google explains it:

Get found on Google for free

97% of consumers search for local businesses online. Be there when they’re looking for you with Google Places for business – a free local platform from Google.

Help your business stand out

Add photos, videos, and offers to show customers why they’ll want to choose you. Highlight special promotions, post live updates, and respond to reviews from your Places for business account.

Discover insights about your business

Learn more about your customers: What keywords they’re searching for and where they’re coming from. Armed with this knowledge, you can make better business decisions.

Now let’s talk about WHY you want to QUICKLY TAKE ADVANTAGE of this service. First, your competitors will most likely learn about this as well, either from their own search experiences or their marketing folks. And as with many things, the early bird does in fact get the worm. Portside Marketing, LLC has been working on Google Places / Maps since their inception and understand how to quickly and effectively propel you up to the top of the list.

How does it work?

When you go to Google and type in search key phrases, Google presents you with what is called “natural search results.” This is the type of search you have been accustomed to and looks like this:

Natural Search Results

Search results showing how the LOCAL PLACES now take a front seat to the old regular way.

As you can see, when I typed in “Dentist Flower Mound” the results already targeted Texas. I did not even need to tell it. Also notice the results. The “natural results” don’t show up until about halfway down the page. Natural results are those that are keyed into the “old SEO” techniques. And MORE IMPORTANTLY the top results are geared for the LOCAL PLACES that would interest me, since I am in Flower Mound. Google already knows where I am, hence targets LOCAL BUSINESSES in my area.

Buffer

August 5, 2016
Google Maps Ranking Flower Mound Dallas Maps Ranking

Google Maps – A FREE Marketing Tool

Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don’t be one of them, because this is one of the first steps you should take to enter into the new era of WEB MARKETING. The web and internet as a whole is changing […]
August 13, 2016

What Is SEO?

What Is SEO? What is SEO? Search Engine Optimization (SEO) is a web marketing technique that helps websites rank high on the Search Engine Results Pages (SERPs). This will result to higher traffic rate from the search engines. The World Wide Web is a vast world composed of millions of websites. In a single industry, there can be thousands of websites. It will be very hard for online users to find the website that will […]
August 14, 2016

What is SEM?

What Is SEM? Search Engine Marketing (SEM) refers to the general process of improving a website’s visibility and ranking on the search engines. Most of the time, it is referred to as simply “search marketing”.  SEM combines organic marketing with paid advertising to achieve optimum result. SEM combines these two marketing strategies: Search Engine Optimization (SEO) – This is a web marketing strategy that generally tailors a website in such a way that it gains […]