The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
August 2, 2019
Acxiom Closing

Acxiom Closing End of 2019

If you used Acxiom for your directory and local search, you may have heard by now that some things are about to change. By the end of 2019, Acxiom will close its directory and local search operations and data aggregator functions. It’s part of a deal made in 2018 when Acxiom was acquired by the publicly traded advertising company, IPG. What Does Acxiom’s Closing Mean? Since it is closing its directory and local search operations, […]
September 10, 2019
Local Business Reviews

Google Announces Changes to Local Business Review Display

In the past, businesses have been able to add reviews about themselves from various sources to their home page in such a way that the review would show as a snippet for the webpage. While you can still add glowing customer reviews to your website, Google has announced that they’ll now be ignoring them when it comes to Google searches. The change is part of Google’s quest to make review rich results more helpful to […]
September 17, 2019

Identifying and Handling Fake Yelp Reviews

Reviews play a big part when it comes to shaping consumers’ decisions. Positive reviews are social proof for customer trust and the reputation of the business. These reviews can convert into clicks to websites, leads, and a boost in search rankings. Recent surveys go as far to suggest that over 90% of adults under 35 trust online reviews just as much as they trust personal recommendations. In short, reviews matter. Almost half of consumers won’t […]
September 21, 2019
SEO Renewal Email Scam

SEO Renewal Scam – Email

In this post, I am going to talk about another scam that has just started. This is an email that came in today and the purpose of these posts is to inform and educate our customers, plus put minds at ease. We do the homework to figure out what is a scam and then help by disseminating that information to the masses. SEO Renewal Email Scam First received by us: September 21, 2019 I received […]