Content Marketing
The Marketing Blog
Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!December 21, 2016
Logo Design Tips – Branding You or Your Company Logo design tips are plentiful and we could probably write a book about it. When thinking about creating a brand, you used to only have to worry about how it would look “in neon lights” or on a sign so to speak. Maybe you thought through the business card or the letterhead you may need. But in the modern, social media world we live and work […]
December 19, 2016
Print Marketing May Still be a Great Choice As more and more folks are marketing online, as a small business, reviewing your strategy and adding or going back to print marketing could be the edge you need. With small business budgets moving to online spending, which are very effective, for many businesses, there are opportunities to reach your target audience and stand out. Top 5 things to consider for print marketing: 1. Do you know […]
December 16, 2016
I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90’s when the internet was just reaching us. That is exactly what is about to happen again, except this time, it is even bigger! Let’s start […]
December 9, 2016
When it comes to content marketing, quality, nothing will make folks stand up and take action like Google mandating it! And that is what seems to have happened, quietly, without fanfare. Google is rolling out a new algorithm and like many in the past, has been pretty quiet about it. Like all changes to Google’s algorithm, this one is being noticed by content managers and site owners who watch their SERP rankings. Earlier this month, […]
December 2, 2016
I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90’s when the internet was just reaching us. That is exactly what is about to happen again, except this time, it is even bigger! Let’s start […]
Quote of the Day
Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.October 8, 2016
I rant, there for I am. What does this even mean Dennis? Maybe, it means that ranting gets you noticed? That bad behavior is easier to get your voice heard? Not sure. But ranting in business is not a good idea. Whether you are the customer or the business owner, a rant is often seen for what it is – an uncontrolled outburst. Instead, pause and collect your thoughts. Then reply, answer or act. I […]
February 11, 2017
Content Marketing is a great way to relate to your customers and potential customers in this internet infused world. By creating and distributing valuable and consistent streams of relevant information you will attract the customers you’re looking for. However, there’s a lot more to content marketing than just posting on a blog and hoping for the best. Companies like Portside Marketing in Dallas, Texas are experts at content marketing. They excel at helping their clients […]
December 7, 2018
As we’ve moved further into the technological age, buying behavior has changed drastically. Now, more than ever, consumers are buying things online. The shift in purchasing patterns requires businesses to market digitally. No matter what your company offers, or how big or small it is, learning how to market in the fast-paced digital world is a must. Understanding how to market to the online masses requires certain finesse and a fair amount of strategy. Many […]
December 14, 2018
The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature. Today it could refer to several different types of internet marketing that have become more effective than print advertising. If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]