Content Marketing

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
August 16, 2016

What is SMM?

What Is SMM? SMM stands for Social Media Marketing. This is a cost effective marketing technique that helps you get the word out about your business. While social media is a good venue to express oneself, it is undoubtedly a great marketing opportunity for businesses as well. Benefits Of SMM Businesses take advantage of the hype in social media. Social media applications, along with social networking sites, such as Twitter, Google+, Facebook, YouTube, LinkedIn, and […]
August 14, 2016

What is SEM?

What Is SEM? Search Engine Marketing (SEM) refers to the general process of improving a website’s visibility and ranking on the search engines. Most of the time, it is referred to as simply “search marketing”.  SEM combines organic marketing with paid advertising to achieve optimum result. SEM combines these two marketing strategies: Search Engine Optimization (SEO) – This is a web marketing strategy that generally tailors a website in such a way that it gains […]
August 13, 2016

What Is SEO?

What Is SEO? What is SEO? Search Engine Optimization (SEO) is a web marketing technique that helps websites rank high on the Search Engine Results Pages (SERPs). This will result to higher traffic rate from the search engines. The World Wide Web is a vast world composed of millions of websites. In a single industry, there can be thousands of websites. It will be very hard for online users to find the website that will […]
August 6, 2016

Google Search Engine Optimization Rank

Google is NOT the Enemy – Why Your Rankings Crashed on Google Submitted by: Lisa Parziale August 5, 2012 – Portside Marketing Did your rankings drop recently due to either the Google Panda or Penguin updates? At this point, we would bet you are quickly trying to pinpoint the reasons, clean it up and get your rankings back. When your rankings disappear, so do your sales! So it is imperative that you only employ white hat SEO […]
August 5, 2016
Google Maps Ranking Flower Mound Dallas Maps Ranking

Google Maps – A FREE Marketing Tool

Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don’t be one of them, because this is one of the first steps you should take to enter into the new era of WEB MARKETING. The web and internet as a whole is changing […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
October 14, 2016

The Friend of All Living Things

October 8, 2016
Rant Quote of the Day

Ranting

I rant, there for I am. What does this even mean Dennis? Maybe, it means that ranting gets you noticed? That bad behavior is easier to get your voice heard? Not sure. But ranting in business is not a good idea. Whether you are the customer or the business owner, a rant is often seen for what it is – an uncontrolled outburst. Instead, pause and collect your thoughts. Then reply, answer or act. I […]
June 7, 2016

Agree to Disagree

February 11, 2017

Content Marketing: Take Your Content to the Next Level

Content Marketing is a great way to relate to your customers and potential customers in this internet infused world. By creating and distributing valuable and consistent streams of relevant information you will attract the customers you’re looking for. However, there’s a lot more to content marketing than just posting on a blog and hoping for the best. Companies like Portside Marketing in Dallas, Texas are experts at content marketing. They excel at helping their clients […]
December 7, 2018
Search Engine Optimization (SEO)

What is Digital Marketing?

As we’ve moved further into the technological age, buying behavior has changed drastically. Now, more than ever, consumers are buying things online. The shift in purchasing patterns requires businesses to market digitally. No matter what your company offers, or how big or small it is, learning how to market in the fast-paced digital world is a must. Understanding how to market to the online masses requires certain finesse and a fair amount of strategy. Many […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]