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Flower Mound

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
June 26, 2016

Shadows Falling

Quote of the Day - Shadows Falling
September 20, 2016

Choosing Between Two Evils

Quote of the Day - Choosing Between Two Evils
March 17, 2016

Word of Mouth

Quote of the Day by Portside Marketing

Good web design can really help a company appeal to its customers.  However, with the overwhelming number of web designers trying to get your business, finding the right web designer can seem like a daunting task.  Don’t let the plethora of web design companies set you back.  One of the best web design companies is located here, in Flower Mound, Texas.

Types of Web Designers

There are different people with different talents in the web design field.  You may, or may not need each of these positions depending on the resources you currently have in your company.  However, it’s always a good idea to thoroughly think about what you would like to accomplish with your website and incorporate that into the web design.

A website designer is a person who will work with you to incorporate your vision onto the web.  They will help with the layout, graphics, text, and the navigation of how your website looks and feels.  Be sure to give your web designer a detailed description of how you’re expecting your website to look and function, this way you can work together to turn your vison into reality.

A website programmer is the person who takes the work done by the website designer and builds the code that allows your website to function in the desired way.  They are responsible for all of the technical processes that occur behind the scenes.

Some companies wish to hire a graphic designer or graphic artist.  This person will help create the graphics for the site including the logo, colors, photos, and any other visual aspects of your page.

Sometimes one person can encompass all of these talents and save you the cost of hiring more than one individual.  It’s important to also realize the role of an internet marketing consultant.  This person is who works with you to develop your online marketing strategy and finds ways to increase the traffic to your webpage.  After all, superb web design is useless if no one is seeing it.  It’s not uncommon for one person to have all or some of these skills.

Finding Your Web Designer

In your search for the right web designer, sometimes it’s easier to meet with someone local, here in Flower Mound.  This provides you with the opportunity to meet face to face and have discussions about what exactly you’re expecting.  It’s easier to communicate visual ideas in person when you are able to guide their hand towards what it is that you’re looking for on your website.

It’s also important to conduct an interview with your potential web designers to find someone who you feel is genuinely interested in you and your business and will do some of their best work for you.  With web design, the designer should have the desire to get to know you and your business.  This way they are able to accurately create a web page that reflects you and your company.

Ask to see other sites that they’ve designed and see if you like the style and how easily the navigation flows.  Also ask if they did the graphics themselves or if there’s a graphic artist they recommend working with.  A good web designer is organized; ask them how they approach building a website and if they can walk you through the process of designing the page.

The Cost of Web Design

In your search for the best web designer, it’s important to discuss the cost and billing method of the person or company that you want to work with.  If you need to hire a designer or graphic artist in addition to the web designer, be sure that you calculate this cost into your budget.  It may be less expensive for you to find an individual that can take care of all aspects of web design for you.

Tell them what you’re wanting from your web page and ask if the web design is in the budget that they quoted you.  Certain functions may cost more.  If you’re planning on maintaining the website yourself, make sure they are able to create something that will be easy for you to stay on top of.

You’ll also want to be sure that the contract you sign with the web designer says that you own the copyright to the entire website, including custom made graphics.  If they register your domain name, then make sure you own that as well.

Other Tips for Finding a Web Designer

Since you will be working with this person until your website is up and running, or possibly longer, it’s important to feel like the person or people you are hiring work well with you.  You don’t want to take on a project of this magnitude and spend more time arguing than working.

Make your deadline clear and make sure that the web designer is comfortable with the deadline you have in place.  You also need to respect the web designer if they say that your request is going to need a longer period of time from what you are requesting.  If your deadline is set, work with your designer to decide which features of your website are most important to get it up and running.  Additional features can be added after the launch if needed.

Having a great website can really help take your business to the next level.  It’s important to have a professional looking website that appeals to your customers and works properly.

Contact Portside Marketing in Flower Mound, Texas for all of your web design needs.

January 9, 2017

Finding a Web Design Company in Flower Mound, Texas

Good web design can really help a company appeal to its customers.  However, with the overwhelming number of web designers trying to get your business, finding the right web designer can seem like a daunting task.  Don’t let the plethora of web design companies set you back.  One of the best web design companies is located here, in Flower Mound, Texas. Types of Web Designers There are different people with different talents in the web […]
January 24, 2017

Social Media Reputation Management for Businesses

Reputation management is an important part of managing your business’s social media reputation.  With the growing influence that social media has for your business, you want to ensure that you have superior reputation management.  Portside Marketing, located in Flower Mound, Texas, can provide reputation management for your business. The Importance of Social Media Reputation Management Social media can be an excellent tool to help you grow your business and bring awareness to your customers.  However, […]
January 24, 2017

The Importance of Reputation Marketing

Reputation Marketing is more important than ever before.  Your company can be providing excellent service and your existing customers may adore you, however you may find that gaining new customers and expanding your reach is difficult.  In this day and age, customers tend to trust online reviews from their peers more than they trust advertising.  These reviews then directly correspond with your company’s reputation. A massive 70% of consumers trust online reviews when deciding to […]
March 1, 2017

How Logo Design and Placement Influences Customers

Logo design and placement is a vital component when appealing to customers.  Customers generally don’t spend a lot of time looking at each item’s label.  It’s far more likely that they will quickly glance at the item.  This is why logo design and placement are so vitally important. In order to get a product noticed in a sea of similar items, it is best to have a well-designed, familiar logo customers will recognize.  It’s equally […]