search marketing

January 14, 2017

Published by Lisa Parziale at January 14, 2017

Categories

Search Engine Optimization (SEO)

If your company seeks local or national exposure, traditional online marketing strategies are still one of your most effective solutions to implement in your marketing mix. Organic or natural search results are easily described – when a potential client types in specific key phrases into the search engines (Google, Bing, Yahoo), showing up on the first page is key and of course, as high up in position as possible. Here is what we offer: FREE […]

August 14, 2016

Published by Lisa Parziale at August 14, 2016

Categories

Marketing Blog

What is SEM?

What Is SEM? Search Engine Marketing (SEM) refers to the general process of improving a website’s visibility and ranking on the search engines. Most of the time, it is referred to as simply “search marketing”. SEM combines organic marketing with paid advertising to achieve optimum result. SEM combines these two marketing strategies: Search Engine Optimization (SEO) – This is a web marketing strategy that generally tailors a website in such a way that it gains […]

August 13, 2016

Published by Lisa Parziale at August 13, 2016

Categories

Marketing Blog

What Is SEO?

What Is SEO? What is SEO? Search Engine Optimization (SEO) is a web marketing technique that helps websites rank high on the Search Engine Results Pages (SERPs). This will result to higher traffic rate from the search engines. The World Wide Web is a vast world composed of millions of websites. In a single industry, there can be thousands of websites. It will be very hard for online users to find the website that will […]

February 4, 2016

Published by Lisa Parziale at February 4, 2016

Categories

Marketing Blog

Get High Quality, Natural Links

For Immediate Release: February 4, 2012 – Flower Mound, Texas Post by Lisa Parziale, Co-founder of Portside Marketing, LLC Under Creative Commons License: Attribution No Derivatives How to Get High Quality, Natural Links to Your Website We are constantly asked, how do you get super high quality, natural links from the search engines, especially Google? Well, first let’s get it out of the way, Google and SEO in general are constantly changing and we must […]