Creative Ways to Use Stickers to Elevate Your Business
Stickers are more than just fun—they're versatile tools that can help businesses stand out in a crowded market. From branding to customer engagement, stickers have endless possibilities. Discover creative ways to use stickers to elevate your business and leave a...
Portside Marketing Nominated Top 3 Best of Denton County for Ninth Consecutive Year as Best Marketing Consultant
Flower Mound, TX – Portside Marketing proudly announces its nomination as one of the Top 3 Best of Denton County for the ninth year in a row as Best Marketing Consultant. This consistent recognition underscores the company's dedication to providing exceptional...
Print Marketing Trends – Branding 2021
Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam....
10 Biggest Graphic Design Mistakes in Your Marketing Pieces
Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That's why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How...
Stickers In Advertising
Stickers might seem like a recent marketing fad. Or maybe you've never considered using them in your marketing strategy. But surprisingly, stickers are a marketing tool that date back to the 1800's. They're almost as old as print marketing itself! Marketing tools and...
SEOblog.com Recognizes Portside Marketing Among Best SEO Companies in Dallas in 2020
Portside Marketing is an award-winning digital marketing agency, providing superior search engine optimization (SEO), reputation management and web design and development solutions to businesses in the Dallas-Fort Worth metropolitan area. Since 2011, we’ve been...
5 Ways To Market On A Budget
Don't Believe the Hype: 5 Ways To Market On A Budget That Get Results Fast Many think that a rewarding customer-centered company demands a lot of high-tech software and supplies, as well as a never-ending stream of money. Thankfully, that's not the case. Marketing on...
10 Ways to Promote Your Business Online for Free
There are many entrepreneurs and businesses that, when using the word ‘marketing,’ think of high-priced plans and strategies. Conversely, the high price ticket for quality marketing does not have to be reality. As a matter of fact, there is a multitude of ways to...
Online Conferencing for Small Businesses
The way we do business has changed. In the yesteryears, you could run a business on a simple business model and do well. But today business is rapidly changing every second and being able to communicate those changes quickly and clearly has become the main focus of...
Is Facebook Marketing Effective?
Facebook was founded 16 years ago, and in this time has grown from an application made in a dorm room to a social media giant used by millions and millions of Facebookers. It has become one of those mediums many can’t live without and so has Facebook marketing. It...
Get Top 5 DIY Marketing Tips to Simple Marketing
No matter if it's a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective...
Why Local Links are Still Needed in 2020
When you’re marketing a local business it’s easy to put up billboards and other offline marketing strategies to drive traffic. But now that we have transitioned into the digital era it’s important you understand why social links are needed in 2020 and beyond....
How to Market to Gen Z and Millennials
Let’s cut right to the chase. Marketing can be difficult as a small business. Your budget may be small, you may not have a very large target audience yet, and you are looking for every way possible to build your brand. Then you read somewhere, that marketing to gen z...
GMB Suspended? | Fix It Quickly With This Simple Guide
We can’t deny that Google is the creme de la creme of search engines. But… make the wrong move and you'll ask yourself what did I do? Why is my GMB (Google My Business) account suspended? This article will simplify the steps on what you should do if your GMB is...
How to Respond to Reviews – Good and Bad
Have you ever found yourself compelled to leave a review for a product, service or an experience you’ve had? Or better yet, respond to a review that’s been left about you or a service you provided? How to respond to reviews is not something most of us learn. We...
The Simple Guide to Search Engine Optimization For Beginners
Have you been trying to understand search engine optimization? Is it like learning a second language? We understand learning another language can be tough and SEO can be confusing too. But, this article is going to break it down into bite-size pieces and serve as a...
Types of Digital Marketing (Understanding the Differences)
Did you know anything about digital marketing? That may seem like a silly question but it’s not and here’s the reason why. The internet is extremely accessible and it has become very easy to get whatever your heart desires with a few clicks. As a matter of fact,...
All you need to know about Graphic Design for Social Media
Social media is a large part of our society, we use it for almost everything. It has a life of its own and having a presence on the right social media platforms goes hand in hand with having the right graphic design for your social media strategy. Let’s face it, if...
Why Was My Business Listing Suspended in Google My Business?
No business owner wants to go to their Google My Business listing to realize that it’s been suspended. You may ask yourself, but it was fine yesterday, what happened? This happens more frequently than you may imagine. The strange part is that Google will not give you...
Strong Customer Authentication (SCA)
If you’re a business owner, chances are you’ve been made aware of strong customer authentication (SCA). It’s about to become an important part of how you do business, so if you haven’t heard of it already, it’s vital to get up to speed so you don’t get lost in the...
Google Chrome to Block Non-Secure Mixed Content
Google announced this month that their Chrome internet browser will start blocking mixed content webpages starting this December. We’re here to help you understand what this means for your website and your business. We’ll also help you understand what you can do to...
The Cutting Edge of Website Design
These days, with so much online business, your website really acts as your company’s storefront. Therefore, you want to make sure you’re always putting your best foot forward by having a well-designed site. Your website should be easy to navigate and pleasing to the...
SEO Renewal Scam – Email
In this post, I am going to talk about another scam that has just started. This is an email that came in today and the purpose of these posts is to inform and educate our customers, plus put minds at ease. We do the homework to figure out what is a scam and then help...
Identifying and Handling Fake Yelp Reviews
Reviews play a big part when it comes to shaping consumers’ decisions. Positive reviews are social proof for customer trust and the reputation of the business. These reviews can convert into clicks to websites, leads, and a boost in search rankings. Recent surveys go...
Google Announces Changes to Local Business Review Display
In the past, businesses have been able to add reviews about themselves from various sources to their home page in such a way that the review would show as a snippet for the webpage. While you can still add glowing customer reviews to your website, Google has announced...
Acxiom Closing End of 2019
If you used Acxiom for your directory and local search, you may have heard by now that some things are about to change. By the end of 2019, Acxiom will close its directory and local search operations and data aggregator functions. It’s part of a deal made in 2018 when...
What are GMB Insights?
If you’re a business owner, you know that Google My Business is a big part of your marketing campaign. If you use it correctly, it can help to drive business right to your door. Your Google My Business listing includes information like: Your business name Address...
Important Business Assets You Need to Have
When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone...
What are the Different Types of Digital Marketing?
The term "Digital Marketing" has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature. Today it could refer to several different types of internet marketing that...
What is Digital Marketing?
As we’ve moved further into the technological age, buying behavior has changed drastically. Now, more than ever, consumers are buying things online. The shift in purchasing patterns requires businesses to market digitally. No matter what your company offers, or how...
Web Design Dallas Expert Portside Marketing On Helping Build Websites
FOR IMMEDIATE RELEASE Contact: Lisa Parziale Company: Portside Marketing, LLC Address: 3102 Maple Ave, Suite 400, Dallas, Texas 75201 United States Contact Number: 2142060575 Email: lisa@portsidemarketing.com Website:...
Dallas Web Design on Offering Full Online Marketing Services Portside Marketing, LLC
FOR IMMEDIATE RELEASE ContactLisa Parziale Portside Marketing, LLC, LLC 3102 Maple Ave Dallas, Texas 75201 US (214) 206-05-75 info@portsidemarketing.com www.portsidemarketing.com Dallas Web Design on Offering Full Online Marketing Services with Portside Marketing, LLC...
What is Google My Business?
Simply being visible on Google and other search engines aren’t enough if you want to truly compete with others in your business. You need to take advantage of all the resources out there to help you get your business the most visibility. Google My Business is one of...
The End of Anonymous Google Reviews
It’s official, anonymous Google Reviews are a thing of the past. These anonymous reviews have been removed from Google My Business. This means that Google no longer permits anonymous reviews and they’ve removed all previously posted anonymous reviews. Reviews posted...
What do you do when you get a fake review?
A company is only as good as its reputation. In today’s world, businesses live and die by their online reputation. But what happens if you get a fake review? Unfortunately, sometimes these things happen. A good reputation is critical in this day and age....
Google Maps Updates Provide New SEO Opportunities for Local Businesses
Google maps is a staple for many in this fast paced world, both customers and businesses alike. Now, Google My Business updated the way their directions heatmap works. It’s now easier than ever for businesses to track the starting point where their customers request...
Best Professional Website Design Services in Dallas
FOR IMMEDIATE RELEASE Contact: Lisa Parziale Company: Portside Marketing, LLC Address: 3010 Maple Ave, Suite 400, Dallas, TX 75201 Contact Number: (214) 206-0575 Email: info@portsidemarketing.com Website: www.portsidemarketing.com Portside Marketing, LLC Offers the...
The Importance of Quality Content
When you look at your website chances are you have plenty of content. But is it quality content? The old adage “it’s quality, not quantity” couldn’t be any more true than when you’re talking about content. Simply having a site full of content is useless if it isn’t...
Relevance of Search Words
When someone is searching your industry online, do you know what words they are using? More importantly are the search words they are using most likely to match content on your site so that your site comes up at the top of the list? These are questions you have to...