by Lisa Parziale | Feb 15, 2017 | SEO
SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can both benefit your... by Lisa Parziale | Feb 11, 2017 | Content Marketing
Content Marketing is a great way to relate to your customers and potential customers in this internet infused world. By creating and distributing valuable and consistent streams of relevant information you will attract the customers you’re looking for. However,... by Lisa Parziale | Feb 8, 2017 | Business, Website Design
So What IS a Blog? By now, everyone may know what a blog is and have probably seen one, but just in case, here is a quick description. Skip to the next section if you already have this part down. Wikipedia describes a blog as: A blog (a blend of the term web log) is a... by Lisa Parziale | Feb 4, 2017 | Reputation Management, Reputation Marketing
Reputation Management and Reputation Marketing are complicated aspects of business ownership and management. Every business is susceptible to the complaints of irate customers who are quick to take to multiple platforms to post their disapproval. Reputation management...