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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
August 16, 2016

What is SMM?

What Is SMM? SMM stands for Social Media Marketing. This is a cost effective marketing technique that helps you get the word out about your business. While social media is a good venue to express oneself, it is undoubtedly a great marketing opportunity for businesses as well. Benefits Of SMM Businesses take advantage of the hype in social media. Social media applications, along with social networking sites, such as Twitter, Google+, Facebook, YouTube, LinkedIn, and […]
August 14, 2016

What is SEM?

What Is SEM? Search Engine Marketing (SEM) refers to the general process of improving a website’s visibility and ranking on the search engines. Most of the time, it is referred to as simply “search marketing”.  SEM combines organic marketing with paid advertising to achieve optimum result. SEM combines these two marketing strategies: Search Engine Optimization (SEO) – This is a web marketing strategy that generally tailors a website in such a way that it gains […]
August 13, 2016

What Is SEO?

What Is SEO? What is SEO? Search Engine Optimization (SEO) is a web marketing technique that helps websites rank high on the Search Engine Results Pages (SERPs). This will result to higher traffic rate from the search engines. The World Wide Web is a vast world composed of millions of websites. In a single industry, there can be thousands of websites. It will be very hard for online users to find the website that will […]
August 6, 2016

Google Search Engine Optimization Rank

Google is NOT the Enemy – Why Your Rankings Crashed on Google Submitted by: Lisa Parziale August 5, 2012 – Portside Marketing Did your rankings drop recently due to either the Google Panda or Penguin updates? At this point, we would bet you are quickly trying to pinpoint the reasons, clean it up and get your rankings back. When your rankings disappear, so do your sales! So it is imperative that you only employ white hat SEO […]
August 5, 2016

Google Maps – A FREE Marketing Tool

Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don’t be one of them, because this is one of the first steps you should take to enter into the new era of WEB MARKETING. The web and internet as a whole is changing […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
March 4, 2016

Look What’s Behind the Couch

June 19, 2016

Achieving Happiness

June 21, 2016

Changing Your Direction

January 21, 2016

Content Marketing: The Future of Marketing is Now

Content Marketing is the new marketing approach that distributes valuable, relevant information consistently to attract and keep a well-defined audience with the ultimate goal of creating a profitable customer action. The information distributed by way of content marketing has the intention of influencing customer actions favorably for the company. Since many customers and consumers have adapted to ignoring website advertisements and fast forwarding through commercials on their DVR, these forms of advertising are quickly becoming […]
January 21, 2016

Mobile Devices and Marketing: How to Reach the Customer on the Go

Mobile devices are everywhere. Just take a look around the next time you’re in a coffee shop, waiting at the doctor’s office, or in line almost anywhere. It’s not uncommon to see someone scrolling through social media or browsing websites to help pass time while they wait. Many people also admit to browsing online or shopping right before they drift off to sleep at night as a way to unwind. Approximately 1.2 billion people access […]
January 22, 2016

2012 eLearning Devcon

Portside Marketing will be represented this year at the 2012 eLearning DevCon in Salt Lake City, Utah. June 6-9, 2012 eLearning Dev-Con 2012 – Guest Speaker Lisa Parziale, a co-founder of Portside Marketing will be speaking at the 2012 eLearning Dev-Con this year, presenting techniques and information about programming basics that can be applied to eLearning. She will also be teaching an advanced Flash course geared toward Flash and eLearning. Lisa has over 20 years […]
January 24, 2016

I Am A Product of My Decisions