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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
January 6, 2016
Time is Precious Quote - Quote of the Day - image of clock

Time is Precious

Time is precious but truth is more precious than time. What a great quote and frankly, so very true. When you think about today, ask yourself what you can do today that would make it a successful day in terms of time well spent. Whether it is for work or for fun, using each moment we have to do what it is that makes life worth living is so very important. So how do we […]
March 24, 2016
Quote of the Day by Portside Marketing


A good leader takes a little more than his share of the blame, a little less than his share of the credit. – Arnold H. Glasow
October 15, 2016

The Bluebird’s Task

Quote of the Day - The Bluebird's Task

So you want to market yourself or your business on Facebook? You are right on track! Facebook is a major source of traffic that can bring in leads, customers and new business.Many businesses overlook this relatively inexpensive, highly effective marketing strategy. Not only can you garner new customers, but you can even target a specific age group, gender or even status. Married? Single?

So how can you make the most of your time using Facebook for marketing? Here are the top five things you should consider:

FACEBOOK MARKETING TIP #1 – Know Your Audience

Know your audience. Facebook is a very keen marketing tool when you know your audience. Every Facebook user offers a wealth of information from their highly customized profile. Things that YOU can use to your benefit to market specific products and services through Facebook ads. With Facebook’s new “time line” feature, even more information is being collected about consumers.

Can Facebook replace your website?

For example, a wedding photographer client of ours wanted to bolster business for engagement photo sessions. First, we need to identify our target market. Our client was in Dallas, so our target market looked like this:

Dallas engaged females.

Pretty easy right? Using these simple keywords, we now have a very specific market segment to target our ads. So, all we have to do now is get this target market to notice us!


FACEBOOK MARKETING TIP #2 – Get The Users Attention

So now we know who we need to target our ads for, the next tip is to create an ad that gets your target users attention. This is not as easy as it sounds, with all the information overload with visual elements competing for our attention.

Facebook ads are very small and compact, offering very little space to garner attention from your user. Your ad must be well thought out and in very few words entice your target user to take action. Using our example, we would add an image of a young couple posing for their engagement and as few words as possible that stand out and cause the potential customer to click!


FACEBOOK MARKETING TIP #3 – Deliver Your Pitch

Once you get the user to click on your ad, the next step is critical. Deliver your message to the user and ensure you include words and images that entice your potential customer to take action. Don’t just talk about your prooduct and say, hey, look at us, we have good stuff. ASK FOR THE BUSINESS. Add some actionable items on the page. It does not matter whether the click dropped the potential customer off at a Facebook fan page or your website. The next step is to have an offer ready for them that they can take action on right away!

Using our same example, when the user clicks on the ad, we delivered them to a specific web page that ONLY that ad pointed to. It had some information about the studio but more important, it offered a great package for an engagement photo shoot. A very attractive price to get the new customer to pick up the phone and make an appointment to come in for a photo shoot. Not only did this ad deliver users to the page, but the page delivered appointments to the schedule and resulted in over $8000 in sales. Not bad for a small ad on Facebook that cost our client only our small fee and a few bucks in Facebook fees.


FACEBOOK MARKETING TIP #4 – Ask for Repeat Business

No matter how a user ends up on your Facebook fan page or website, you should convert that user into a customer. Obviously when you make a sale, you pretty much have the customer in your list to market to again and if you deliver stellar products or service, repeat business is inevitable. But what about that potential customer that was just browsing? How do you get them to give you their email address so that you can market to them again? Easy, give them something for free but require them to give you their email address in trade. It does not have to be much but it should be valuable to them! If you get what you want and they don’t, they start off not having a good taste in their mouth. So think about what you could offer for free.

Let’s stick with the same example, so you get an idea of the complete marketing strategy. The potential customer was presented with two choices, one to move forward and receive a nice package that was very valuable to get the photo sitting at a very reduced rate. If the user chose this option, they received one free 5 x 7 from the sitting. However, if the user chose NOT to sign up for the photo session, they saw another piece of information that enticed them to “like” the Facebook page. So in trade for “Free Wedding Planning Tips,” a 20 page exclusive eBook on wedding tips, they were only asked to “like” the fan page. This allowed our client to build a list of new potential customers who would see their posts, tips and photo shoots of other couples, which eventually would turn into new business. How effective was this? 789 likes in the first month!


FACEBOOK MARKETING TIP #5 – Don’t Waste Customers’ Time

So you finally have a following of people that now “like” you on Facebook. Want to know the easiest way to lose them? Waste their time. If you promise that when they “like” you, you will do something, you better darn well do it. ANd don’t spam them and lecture them. People like to buy from you not be sold! So give them exactly what you promised. In our example, we promised “Free Wedding Tips” and that is exactly what they received. Every week, our client posted tips about many things, including wedding cakes, dresses, renting your reception space and more. NOT tips on a wedding photo shoot. The idea is simple, if you offer value when they ARE NOT YOUR CUSTOMER all they can do is imagine “What if I were?” And besides, after the engagement comes wedding photos, baby photos, graduation photos. If your service is affordable and excellent, this technique pays for itself a thousand times over.

Author: Lisa Parziale, Co-founder of Portside Marketing, LLC

We hope you find this article informative and thought provoking. If you find you need assistance or simply do not have the time to build your Facebook or social media presence, no worries, just give us a call and we can help! 972.979.9316


January 28, 2016

Facebook Top 5 Marketing Tips

So you want to market yourself or your business on Facebook? You are right on track! Facebook is a major source of traffic that can bring in leads, customers and new business.Many businesses overlook this relatively inexpensive, highly effective marketing strategy. Not only can you garner new customers, but you can even target a specific age group, gender or even status. Married? Single? So how can you make the most of your time using Facebook […]
February 4, 2016

Get High Quality, Natural Links

For Immediate Release: February 4, 2012 – Flower Mound, Texas Post by Lisa Parziale, Co-founder of Portside Marketing, LLC Under Creative Commons License: Attribution No Derivatives How to Get High Quality, Natural Links to Your Website We are constantly asked, how do you get super high quality, natural links from the search engines, especially Google? Well, first let’s get it out of the way, Google and SEO in general are constantly changing and we must […]
February 4, 2016

10 Reasons to Blog

Not everyone “gets” blogging or sees its value in business. So we thought we would share the top 10 reasons you may want to consider a blog as part of your marketing strategy. Also, check out our article, To Blog, Or Not To Blog. When you write about a topic, you become the expert. Or more importantly, people perceive you as one! It builds your brand and positions you as the leader in your industry. […]