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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 16, 2020

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
December 16, 2020

Print Marketing Trends – Branding 2020

Print Marketing Trends – Branding 2020 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp.  The best part […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]
June 25, 2019
Business Assets for Marketing

Important Business Assets You Need to Have

When you own a business there are many things to consider. From inventory to employees to accounting, you’re always busy doing something. One thing that can’t get lost in the shuffle is how you market your business and manage your business assets. These days everyone goes online to look for a business or service they need. Once they find a few, they search how successful they are via reviews. That’s why you need to make […]
December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
February 28, 2016

Don’t Sweat The Small Stuff

Quote of the Day by Portside Marketing
January 28, 2016

Who Will You Become?

Quote of the Day by Portside Marketing
January 14, 2016

Work First, Play Second

Quote of the Day by Portside Marketing

The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a lot about what type of search rankings that you get for your website. The more engaged your audience is, the better your ranking has the potential to be. The problem is, that is no guarantee of a good ranking, no matter what search engine you use as your baseline.

Understanding Basic Social Signals

The social signals we are talking about are the cues coming from your social media campaigns. Using social media marketing is apt to get some type of a response. Ideally, you get people to join in the conversation and share whatever you post. However, this only directly correlates to your website’s rank when your website still meets all of the other qualifications that come with a highly ranked website.

Your audience is able to help catapult your website ranking up higher. It just takes the right base as the foundation of the growth. If your website has a great base, with lots of informative content and pages that make sense with their respective keywords, then a jump from social media is to be expected. However, if your website is new, has little content, is old and has outdated content, or isn’t related to the right keywords, then there is little your audience is going to effectively do.

Setting Yourself Up for Effective Social Signals

The first thing you need to do if you want to take advantage of social signals is to effectively SEO your website. Get the pages lined up with the right keywords. Make sure all of your content is informative and provides value to your viewers. You want your website to give your viewers the solution they came to you for, plus look nice and function well. If all of these things are set up, that’s when you can effectively use your social media to your advantage.

Give your social media audience something that they want to come back for. Not only provide them with a great website, but also an engaging brand. When they ask questions, answer them. Provide facts to back up what you say. As you build relationships with your social media audience, you can start using their social signals as a way to better your search ranking.

Getting Shares for Your Social Signals

By talking about important topics, you are going to get some people’s attention. Trending topics are going to be more newsworthy than topics that only industry professionals would understand. You want to get people to pay attention to what you are saying, and feel it is important enough to share with people they have in their social circles. The more shares each piece you put up gets, the higher your social signals can carry your website.

Followers Can Also Help Your Social Signals

Each post you put up should have social media share buttons, and your website should have follow buttons. You want people to instantly be able to follow your social media accounts. Plus, the easier you make sharing, the more likely people are to do it. If following your Facebook or Twitter account is right there, and they liked what you had to say, they are more apt to follow so they can see what else you have to say. The higher number of followers you have, the more likely they are to be able to benefit your website’s ranking.

Things to Remember About Social Signals

There are a few things that you have to remember about your social signals. First, you need to make sure you have quality social media responses. Simply getting 10,000 people to follow your accounts is an alright goal to reach. However, if you can get 500 quality audience members, it gives you a lot of potential for growth. Consider the quality of audience you get, as that is the most important factor. You want your audience to be people who would be buying from you. Plus, you want industry professionals who can impact your brand positively. Think about people with influence in your industry. Those are the people you want sending out social signals about you. Others are good to have, but these are the focus of any social media marketing campaign.

For Help with Your Social Signals, Contact the Professionals at Portside Marketing

Social signals are an important part of your SEO campaign, but they need to be handled properly. If you don’t know how to get your audience involved, let the professionals handle it. Get people talking about you in a positive manner. Show others that your brand is worth talking about. Use your SEO campaign to your advantage, and boost your search rankings organically. Don’t underestimate the power of social signals. They could be the last piece of your SEO puzzle.

For more information, call the experts at Portside Marketing. They can be reached at (972)979-9316, and they know all about how your social signals can boost your website’s search rankings!

March 17, 2017

Social Signals & Search Rankings – What to Know

The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a lot about what type of search rankings that you get for your website. The more engaged your audience is, the better your ranking has the potential to be. The problem […]
May 10, 2017

Near Me Search Strategy Helps Customers find Local Businesses

The Near Me Search Strategy is quickly becoming the new, hot strategy for helping customers find local businesses. Google has recently announced a new qualifier that has been added to search queries. Users can now add “near me” to their search to help locate local businesses or other places. Portside Marketing can help you use this new feature to maximize customer reach among these users. We are dedicated to helping our clients grow their business […]
June 13, 2017

Google Analytics Introductory Guide for Beginners to Achieve Website Optimization

Google Analytics is an excellent free service that tracks nearly everything to do with your website’s traffic. Every website can benefit from using this valuable tool. Both business and personal websites alike can use analytics about website traffic. Many people find Google Analytics to be confusing or overwhelming. Portside Marketing is a Google Certified partner. Our expert staff can help you with search engine optimization for your site. We work closely with Google Analytics to […]
June 16, 2017

Bounce Rate Importance and Tips for Improvement for Your Website

Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is always good, the goal is to retain visitors and draw them to other parts of your website. A high bounce rate indicates that most of the visitors to your site […]