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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
March 11, 2016

What is on Your Mind?

Quote of the Day by Portside Marketing
October 7, 2016

Editing My Life

Quote of the Day - Editing My Life
March 18, 2016

It’s Never Too Late

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When we have a need for a product (new outfit, cleaning products, etc) or service (home maintenance or repair, dentist, doctor, lawyer), we pull out our smart phone and enter what we are looking for into Google. As consumers, we may do this several times a day in the same way we look for information on any particular topic.

Google Maps is more powerful in recent years and it will forever be changing. Google Maps now gives you the top places near you that sell the product or service you are looking for. The companies you are most likely to use appear in the top three spots when you search. Many Google searches now specify a geographic area. Most of the time, consumers choose one of these top three places in the area closest to them.

Even a normal Google search for “book stores” or “restaurants” brings up a map of your area and a list of three businesses matching your search term, commonly known as the “snack-pack.” These are listed along with driving directions, an address, a phone number, a link to a company website, and the hours open. That “snack-pack” has now been cut from three businesses to two.

Changes in Google Maps Marketing

Google Maps is not just a tool for consumers, but an important marketing tool for businesses and SEO marketing companies. In recent years, businesses raced and competed against each other for those top three spots. Of course, any business with good website SEO (search engine optimization) and good business reviews can get themselves listed on Google in a certain category within a geographic area, but most are further down the list. The user or consumer must click on “more places”and scroll down to find your business. The higher up you are on the list, the more business you are likely to receive.

The competition for the top spots on Google Maps is getting more stiff. Not long ago, seven businesses appeared when a consumer conducted a search for a service or product. Eventually, that number was cut down to three in order to fit the size of the screen most smart phones have. Now, only two businesses will be able to rate in the top search results organically.

A date has not yet been released; however, Google Maps announced that it will soon start selling the top spot to any business willing to pay for the privilege. The top spot will be labeled “ad” and leave only two visible spots for other businesses to rank organically. The quality of the business, the quality of the business website, or the satisfaction of the business’ customers will not matter for the top spot.

Most of Google’s features come absolutely free to users, whether they use a laptop, tablet, or smartphone. Google makes their money strictly with advertisements. Possibly the only people who will benefit from this change are Google and the companies that can afford to pay top dollar for the top spot in the snack-pack. Advertisers are charged on a cost-per-click basis for a local Google search. Charges are paid when consumers click on:

  • Get location details
  • Get directions
  • Click to call

Consumer Experience

Consumers looking for the best quality businesses will have a harder time finding them and will be inundated with more ads for every Google search they make. More businesses will use cheap, misleading tactics in order to achieve a high-ranking on Google. SEO and marketing companies will face a greater challenge of getting their clients in the top ranking spots on Google Maps. Small businesses with small marketing budgets will be squeezed out of the top spots.

Nearly one third of all Google searches are specific to geographic location. Most sales still happen inside stores and businesses and not online. Consumers want to know what is closest to them.

Promoted Pins

The look of Google Maps will change too. Anytime customers Google for directions to any location, they will see promoted pins along their route, along with company logos. Even if you just Google directions to a friend’s home, for instance, you will see if there is a Starbucks or McDonald’s along your route.

When users click on these locations on their device, they see a page with directions to the store, an option to call, and the hours the store is open. Any in-store promotions will show when any search is performed. AdWords is also expanding the space allowed for text on the screen for any specific business. Consumers will know a lot more about a business and the products available before they ever enter a store or office.

Find Local Deals Easily

Deals will also be visible to consumers. Local stores can advertise deals on specific products, such as three dollars off a certain brand of cleaning products. Customers often do not visit stores in person when they believe that the store does not carry the product they are looking for. Google will give access to the store inventory online, if available, and any sales at a particular store in a geographic area.

Hotels, for instance, are now listed along with the price of reserving a room. A box labeled “deal” may show up when the price is either less than other rooms in that specific hotel or less than the price of hotel rooms in similar brands. Google says that the presence of a deal does not advance your ranking in the search; it just appears to inform the consumer that there is a deal.

The Future for Google Maps and Marketing

The line between what we do in the outside world and how we use the computers, tablets, and smart phones available to us is continuing to blur. Google continues to change all of its features to reach more consumers. Consumers and businesses may not like some of these changes; however, there is no way to turn them off on your device. Businesses need to plan now for this and make the necessary changes to their website in order to compete with the new Google Maps feature.

January 11, 2016

New Changes Coming to Google Maps

When we have a need for a product (new outfit, cleaning products, etc) or service (home maintenance or repair, dentist, doctor, lawyer), we pull out our smart phone and enter what we are looking for into Google. As consumers, we may do this several times a day in the same way we look for information on any particular topic. Google Maps is more powerful in recent years and it will forever be changing. Google Maps […]
January 28, 2016

Facebook Top 5 Marketing Tips

So you want to market yourself or your business on Facebook? You are right on track! Facebook is a major source of traffic that can bring in leads, customers and new business.Many businesses overlook this relatively inexpensive, highly effective marketing strategy. Not only can you garner new customers, but you can even target a specific age group, gender or even status. Married? Single? So how can you make the most of your time using Facebook […]
February 4, 2016

Get High Quality, Natural Links

For Immediate Release: February 4, 2012 – Flower Mound, Texas Post by Lisa Parziale, Co-founder of Portside Marketing, LLC Under Creative Commons License: Attribution No Derivatives How to Get High Quality, Natural Links to Your Website We are constantly asked, how do you get super high quality, natural links from the search engines, especially Google? Well, first let’s get it out of the way, Google and SEO in general are constantly changing and we must […]
February 4, 2016

10 Reasons to Blog

Not everyone “gets” blogging or sees its value in business. So we thought we would share the top 10 reasons you may want to consider a blog as part of your marketing strategy. Also, check out our article, To Blog, Or Not To Blog. When you write about a topic, you become the expert. Or more importantly, people perceive you as one! It builds your brand and positions you as the leader in your industry. […]