Are you aware of just how many things go into determining search rankings for websites? It used to be that you just had to have the right URL and the right keywords. It didn’t even matter how those keywords were used. Now, the game has changed entirely. There are dozens of factors that go into figuring out your search rankings. One of the newest factors to enter the mix is your reputation. Do you know […]
SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can both benefit your company. At Portside Marketing in Dallas, Texas we have extensive experience with both terms. Our professional staff works with SEO and other technologies to help provide the best service possible to our […]
If your company seeks local or national exposure, traditional online marketing strategies are still one of your most effective solutions to implement in your marketing mix. Organic or natural search results are easily described – when a potential client types in specific key phrases into the search engines (Google, Bing, Yahoo), showing up on the first page is key and of course, as high up in position as possible. Here is what we offer: FREE […]
Print advertising is not something to be taken lightly, it is often the very first image your potential customers have of you and your business. And as they same, first impressions are everything. Your brand and print materials should be powerful, easy to remember and convey your mission, all with a simple mark, well thought out content and complimentary graphics.