by Lisa Parziale | Dec 14, 2018 | Content Marketing, Marketing, Marketing Blog, Online Marketing, Search Engine Optimization, SEO
The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature. Today it could refer to several different types of internet...
by Lisa Parziale | Dec 7, 2018 | Content Marketing, Marketing Blog, Online Marketing
As we’ve moved further into the technological age, buying behavior has changed drastically. Now, more than ever, consumers are buying things online. The shift in purchasing patterns requires businesses to market digitally. No matter what your company offers, or how...
by Lisa Parziale | Nov 8, 2018 | Marketing Blog, Online Marketing, Website Design
FOR IMMEDIATE RELEASE Contact: Lisa Parziale Company: Portside Marketing, LLC Address: 3102 Maple Ave, Suite 400, Dallas, Texas 75201 United States Contact Number: 2142060575 Email: lisa@portsidemarketing.com Website:...
by Lisa Parziale | Jun 28, 2017 | Business, Online Marketing, SEO
Pages per session statistics are another great aspect of the free Google Analytics tool. This is feature, like many others, allows you to see how effective your website is for your target customers. Learning the ins and outs of Google Analytics is important for anyone...
by Lisa Parziale | Jun 21, 2017 | Business, Online Marketing, SEO
Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and...
by Lisa Parziale | Jun 16, 2017 | Business, Online Marketing, SEO
Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is...
