by Portside Marketing | Mar 3, 2017 | Search Engine Optimization, SEO
If the goal for your website is to boost its Google ranking in 2017, then it is important to know what factors matter most. Some factors that mattered just a few short years ago no longer carry the same weight. Now, you must focus your attention on the experience you...
by Lisa Parziale | Feb 15, 2017 | SEO
SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can both benefit your...
![Search Engine Optimization (SEO)]()
by Lisa Parziale | Jan 14, 2017 | Search Engine Optimization, SEO
If your company seeks local or national exposure, traditional online marketing strategies are still one of your most effective solutions to implement in your marketing mix. Organic or natural search results are easily described – when a potential client types in...
by Lisa Parziale | Dec 20, 2016 | SEO
SEO in 2016 is an interesting guess into the future of what will happen next year with regard to web searches. What is SEO? SEO stands for Search Engine Optimism. So you ask, what does that really mean? Search Engine Optimism is the process of “natural” “organic”...
by Lisa Parziale | Oct 6, 2016 | SEO
SEO, also known as search engine optimization, is a strategy of techniques that is used to increase the number of viewers to a website by improving the site’s search engine rankings. SEO techniques are helping companies become more widely known as their customers...
by Lisa Parziale | Sep 8, 2016 | SEO
If you want to be able to get the most out of your website’s SEO, then you need to start before you even create your website. This may sound odd, but you need to make sure that you are taking the right steps to stand out in your industry, no matter how big or how...
