The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
August 16, 2016

What is SMM?

What Is SMM? SMM stands for Social Media Marketing. This is a cost effective marketing technique that helps you get the word out about your business. While social media is a good venue to express oneself, it is undoubtedly a great marketing opportunity for businesses as well. Benefits Of SMM Businesses take advantage of the hype in social media. Social media applications, along with social networking sites, such as Twitter, Google+, Facebook, YouTube, LinkedIn, and […]
August 14, 2016

What is SEM?

What Is SEM? Search Engine Marketing (SEM) refers to the general process of improving a website’s visibility and ranking on the search engines. Most of the time, it is referred to as simply “search marketing”.  SEM combines organic marketing with paid advertising to achieve optimum result. SEM combines these two marketing strategies: Search Engine Optimization (SEO) – This is a web marketing strategy that generally tailors a website in such a way that it gains […]
August 13, 2016

What Is SEO?

What Is SEO? What is SEO? Search Engine Optimization (SEO) is a web marketing technique that helps websites rank high on the Search Engine Results Pages (SERPs). This will result to higher traffic rate from the search engines. The World Wide Web is a vast world composed of millions of websites. In a single industry, there can be thousands of websites. It will be very hard for online users to find the website that will […]
August 6, 2016

Google Search Engine Optimization Rank

Google is NOT the Enemy – Why Your Rankings Crashed on Google Submitted by: Lisa Parziale August 5, 2012 – Portside Marketing Did your rankings drop recently due to either the Google Panda or Penguin updates? At this point, we would bet you are quickly trying to pinpoint the reasons, clean it up and get your rankings back. When your rankings disappear, so do your sales! So it is imperative that you only employ white hat SEO […]
August 5, 2016
Google Maps Ranking Flower Mound Dallas Maps Ranking

Google Maps – A FREE Marketing Tool

Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don’t be one of them, because this is one of the first steps you should take to enter into the new era of WEB MARKETING. The web and internet as a whole is changing […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
August 19, 2016

Just Another Relaxing Day

July 15, 2016

Try to Guess The Joke

March 18, 2016

It’s Never Too Late

Page no longer available, click here to return to Daily Quotes main page.
October 6, 2016

SEO Explained: A Beginner’s Guide to Search Engine Optimization

SEO, also known as search engine optimization, is a strategy of techniques that is used to increase the number of viewers to a website by improving the site’s search engine rankings. SEO techniques are helping companies become more widely known as their customers search for key words through search engines. Companies such as Portside Marketing, LLC in Denton, Texas are helping companies use SEO strategies to bring new viewers to their websites and increase their […]
December 20, 2016

SEO in 2016

SEO in 2016 is an interesting guess into the future of what will happen next year with regard to web searches.  What is SEO?  SEO stands for Search Engine Optimism.  So you ask, what does that really mean?  Search Engine Optimism is the process of “natural” “organic” or “earned results” when it comes to results on the many search engines found on the web.  The visibility or earned result is not a paid result, but […]
January 14, 2017

Search Engine Optimization (SEO)

If your company seeks local or national exposure, traditional online marketing strategies are still one of your most effective solutions to implement in your marketing mix. Organic or natural search results are easily described – when a potential client types in specific key phrases into the search engines (Google, Bing, Yahoo), showing up on the first page is key and of course, as high up in position as possible. Here is what we offer: FREE […]
February 15, 2017

SEO and SEM Similarities, Differences, and Benefits

SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can both benefit your company. At Portside Marketing in Dallas, Texas we have extensive experience with both terms. Our professional staff works with SEO and other technologies to help provide the best service possible to our […]