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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 19, 2016

Print Marketing

Print Marketing May Still be a Great Choice As more and more folks are marketing online, as a small business, reviewing your strategy and adding or going back to print marketing could be the edge you need. With small business budgets moving to online spending, which are very effective, for many businesses, there are opportunities to reach your target audience and stand out. Top 5 things to consider for print marketing: 1. Do you know […]
December 16, 2016

The NEW Web

I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90’s when the internet was just reaching us. That is exactly what is about to happen again, except this time, it is even bigger! Let’s start […]
December 9, 2016

Content Marketing & Quality Content – Google Now Demands It

When it comes to content marketing, quality, nothing will make folks stand up and take action like Google mandating it! And that is what seems to have happened, quietly, without fanfare. Google is rolling out a new algorithm and like many in the past, has been pretty quiet about it. Like all changes to Google’s algorithm, this one is being noticed by content managers and site owners who watch their SERP rankings. Earlier this month, […]
December 2, 2016

The New Web – Mobile & Local

I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90’s when the internet was just reaching us. That is exactly what is about to happen again, except this time, it is even bigger! Let’s start […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
January 9, 2016

Plan Your Future

January 21, 2016

Having the Drive to Win

Winning isn’t everything — but wanting to win is! Wow, Vince, you are so right! And of course, as a Green Bay Packer fan, this is the epitome of success. In sports, they always say it is not whether you win or lose, it’s how you play the game. However, that is actually a great strategy. When you play the game with passion and the drive to win, you will achieve much greater things. Imagine […]
June 21, 2016

Changing Your Direction

October 6, 2016

SEO Explained: A Beginner’s Guide to Search Engine Optimization

SEO, also known as search engine optimization, is a strategy of techniques that is used to increase the number of viewers to a website by improving the site’s search engine rankings. SEO techniques are helping companies become more widely known as their customers search for key words through search engines. Companies such as Portside Marketing, LLC in Denton, Texas are helping companies use SEO strategies to bring new viewers to their websites and increase their […]
December 20, 2016

SEO in 2016

SEO in 2016 is an interesting guess into the future of what will happen next year with regard to web searches.  What is SEO?  SEO stands for Search Engine Optimism.  So you ask, what does that really mean?  Search Engine Optimism is the process of “natural” “organic” or “earned results” when it comes to results on the many search engines found on the web.  The visibility or earned result is not a paid result, but […]
January 14, 2017

Search Engine Optimization (SEO)

If your company seeks local or national exposure, traditional online marketing strategies are still one of your most effective solutions to implement in your marketing mix. Organic or natural search results are easily described – when a potential client types in specific key phrases into the search engines (Google, Bing, Yahoo), showing up on the first page is key and of course, as high up in position as possible. Here is what we offer: FREE […]
February 15, 2017

SEO and SEM Similarities, Differences, and Benefits

SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can both benefit your company. At Portside Marketing in Dallas, Texas we have extensive experience with both terms. Our professional staff works with SEO and other technologies to help provide the best service possible to our […]