Google Adwords

February 26, 2018

Goals in Google AdWords

When people need to find information, what do you usually hear them say? “I’ll Google it!” are often the words heard. It’s estimated that Google processes more than three billion searches a day… yes, we said three billion. With that type of statistic, it’s vital that your Google ad is on point and that you set goals in Google AdWords that are reachable for your marketing campaign. What are goals in Google AdWords? In order […]
January 18, 2018

Google AdWords Marketing

When businesses look to advertise many turn to the web and to social media. Why? Because businesses can reach potential customers anytime and anywhere. Seeing that roughly three-quarters of Americans now own smartphones, businesses are looking to capitalize on that statistic. One of the ways to do this is to invest in Google AdWords Marketing. What is Google AdWords Marketing? Chances are you use Google to look up just about anything and everything these days. […]
February 4, 2016

10 Reasons to Blog

Not everyone “gets” blogging or sees its value in business. So we thought we would share the top 10 reasons you may want to consider a blog as part of your marketing strategy. Also, check out our article, To Blog, Or Not To Blog. When you write about a topic, you become the expert. Or more importantly, people perceive you as one! It builds your brand and positions you as the leader in your industry. […]
February 4, 2016

Get High Quality, Natural Links

For Immediate Release: February 4, 2012 – Flower Mound, Texas Post by Lisa Parziale, Co-founder of Portside Marketing, LLC Under Creative Commons License: Attribution No Derivatives How to Get High Quality, Natural Links to Your Website We are constantly asked, how do you get super high quality, natural links from the search engines, especially Google? Well, first let’s get it out of the way, Google and SEO in general are constantly changing and we must […]