by Portside Marketing | Mar 24, 2017 | Reputation Management, Reputation Marketing
Are you aware of just how many things go into determining search rankings for websites? It used to be that you just had to have the right URL and the right keywords. It didn’t even matter how those keywords were used. Now, the game has changed entirely. There are... by Portside Marketing | Mar 17, 2017 | Business, Online Marketing, SEO
The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a lot about what type... by Lisa Parziale | Feb 15, 2017 | SEO
SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can both benefit your...
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by Lisa Parziale | Jan 14, 2017 | Search Engine Optimization, SEO
If your company seeks local or national exposure, traditional online marketing strategies are still one of your most effective solutions to implement in your marketing mix. Organic or natural search results are easily described – when a potential client types in... by Lisa Parziale | Jan 1, 2017 | Featured
Print advertising is not something to be taken lightly, it is often the very first image your potential customers have of you and your business. And as they same, first impressions are everything. Your brand and print materials should be powerful, easy to remember and...
