Proximity to Search
When someone starts a Google search on a topic or business relating to your website, there are many factors that play a role into how your website measures up. Since Google is constantly changing its search algorithm, we’ve always paid attention to certain search...
Test Fields
Google Ranking Factors
When you develop a website for your business having people visit it is key. But when people Google a key word that relates to your business, how does your site measure up to Google’s ranking factors? Knowing the ins and outs of search engine optimization will help you...
Asana – Hiding and Styling Asana Elements
I love Asana. As far as project management goes, it is great. We find it simple to use and meets our needs as a small business. However, the styling leaves a lot to be desired. Many of the features we do not use and would love to hide, as the sidebar can get...
Goals in Google AdWords
When people need to find information, what do you usually hear them say? “I’ll Google it!” are often the words heard. It’s estimated that Google processes more than three billion searches a day… yes, we said three billion. With that type of statistic, it’s vital that...
What is SSL (Secure Socket Layer) and Why is it Important?
If you hear the term SSL being thrown around when talking about websites, it stands for Secure Socket Layer. Basically, it’s a special little protocol that does a big and important job on the web. It protects any sensitive information as it’s being transmitted. Any...
Logo Color, Psychology, and Psychographics
Think about your company’s logo. How did you decide on the color scheme? Is it based on your favorite colors? Did you choose them by random? If you answered yes to these last two questions it’s time to rethink your logo. Why? Color can drastically affect a buyer’s...
Why is CTR (Click Through Ratio) so important?
When you decide to go online to advertise your business or product you may hear a lot of lingo that may sound like a different language. There are a lot of “techie” web terms people use to describe ads and how well they are performing. One of those terms is CTR,...
10 Most Memorable Logos and Why they Work
When you think about some of your favorite brands, what comes to mind? Most likely their logo is one of the first things that pops up. Why? Because it’s they have memorable logos. When you remember the logo you’re typically going to remember the brand as well and...
Remarketing with Facebook and Google
Did someone ever tell you that when they search for a pair of shoes online, the same ad or something similar continually pops up when they’re not even actively looking for it? Is it coincidence? Not a chance. It’s called remarketing and many businesses rely on it to...
Google AdWords Marketing
When businesses look to advertise many turn to the web and to social media. Why? Because businesses can reach potential customers anytime and anywhere. Seeing that roughly three-quarters of Americans now own smartphones, businesses are looking to capitalize on that...
Facebook Ads Marketing 101
It’s no secret Facebook is beyond popular in the world of social media. In fact, statistics show more than one billion people visit the site every day! With numbers like that it’s no wonder why businesses are turning to Facebook to advertise their services. Studies...
How Much Does It Cost to Maintain a Website?
After weeks of designing, waiting, A/B testing and revisions, your website is done! You’ve written your last check to the website design specialist, and now you can sit back and enjoy the fruits of your labor, right? Not exactly. Many business owners, when considering...
Will the future of website development be automated?
As AI technology becomes more prevalent, the list of jobs that are becoming obsolete continues to grow. People in a variety of fields are beginning to panic, wondering if their job is next. Their fears are legitimate; after all, if AI can learn based on new...
Understanding the Average Cost of Website Design
How much should the average small business website cost? One of the most common questions asked by business owners considering a new website is, “How much is it going to cost?” As the primary decision maker for their company, they are right to be concerned with the...
Is WordPress good for business website? 8 Reasons WordPress is the Perfect Business Website Tool
Have you been asking is WordPress good for business website? The internet is here to stay. Business owners who expect to compete in the marketplace have realized that a website is no longer an optional part of doing business, it’s a necessity. Despite the growing...
25 Web Design Tips to Enhance Your Website
If you build your own website or hire professionals, web design tips can help you get the most bang for your design buck. Web design is anything but simple. One source tells you that simplistic is best, others say that intricate content-rich designs are the best—it’s...
Should I Build My Own Website?
Have you ever thought to yourself, should I build my own website? There are some really great websites out there built by lucky novice website builders. It is possible that you could wind up among them and leave your mark on the internet. However, there are many...
WordPress is Great for Website Design
A lot of people look past WordPress website design because they do not understand just how powerful this platform can really be. That is often because the people who think that, do not quite understand how to manage the tools that come with it. Thankfully, it is...
Understanding the History of Web Design
The history of web design covers many different aspects of how people have designed websites for decades. Since websites are so commonplace now, it can be difficult to look back and think about what websites were like originally. The history of web design goes back to...
User Experience Design for Maximized Website Results
User experience design is a style of website design that positively influences the emotions and attitudes of your website visitors. It focuses on the important relationship aspect between your website visitors and your website. Creating a website with a great user...
Psychology of Web Design and Its Effect on Your Customers
Psychology of Web Design shows how colors, fonts, and spacing influence your customers’ moods. Many people don’t realize that good looking content is only part of the overall big picture that is your website. A certain look can generate positive feelings from visitors...
Pages per Session Importance in Google Analytics
Pages per session statistics are another great aspect of the free Google Analytics tool. This is feature, like many others, allows you to see how effective your website is for your target customers. Learning the ins and outs of Google Analytics is important for anyone...
Session Duration is a Useful Metric that is Often Misunderstood
Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and...
Bounce Rate Importance and Tips for Improvement for Your Website
Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is...
Google Analytics Introductory Guide for Beginners to Achieve Website Optimization
Google Analytics is an excellent free service that tracks nearly everything to do with your website’s traffic. Every website can benefit from using this valuable tool. Both business and personal websites alike can use analytics about website traffic. Many people find...
Near Me Search Strategy Helps Customers find Local Businesses
The Near Me Search Strategy is quickly becoming the new, hot strategy for helping customers find local businesses. Google has recently announced a new qualifier that has been added to search queries. Users can now add “near me” to their search to help locate local...
Search Rankings & Reputation – How Do You Rate?
Are you aware of just how many things go into determining search rankings for websites? It used to be that you just had to have the right URL and the right keywords. It didn’t even matter how those keywords were used. Now, the game has changed entirely. There are...
Social Signals & Search Rankings – What to Know
The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a lot about what type...
Optimizing for Mobile Effectiveness and Best SEO
When you are coming up with an SEO strategy, you need to include optimizing for mobile website effectiveness in that strategy. Your mobile website is the portal half of your visitors will visit you with. You need to make sure that you are optimizing for mobile success...
Google Ranking in 2017 – Learning What Matters
If the goal for your website is to boost its Google ranking in 2017, then it is important to know what factors matter most. Some factors that mattered just a few short years ago no longer carry the same weight. Now, you must focus your attention on the experience you...
How Logo Design and Placement Influences Customers
Logo design and placement is a vital component when appealing to customers. Customers generally don’t spend a lot of time looking at each item’s label. It’s far more likely that they will quickly glance at the item. This is why logo design and placement are so...
Reputation Management: Managing Your Online Reputation Right
Reputation management plays a big role in how people see your business. If you don’t manage your reputation well then your business can take a devastating turn. Many companies don’t understand the ins and outs of reputation management. There are several different...
SEO and SEM Similarities, Differences, and Benefits
SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can both benefit your...
Content Marketing: Take Your Content to the Next Level
Content Marketing is a great way to relate to your customers and potential customers in this internet infused world. By creating and distributing valuable and consistent streams of relevant information you will attract the customers you’re looking for. However,...
To Blog or Not to Blog
So What IS a Blog? By now, everyone may know what a blog is and have probably seen one, but just in case, here is a quick description. Skip to the next section if you already have this part down. Wikipedia describes a blog as: A blog (a blend of the term web log) is a...
Worried About Reputation Management? Try Reputation Marketing
Reputation Management and Reputation Marketing are complicated aspects of business ownership and management. Every business is susceptible to the complaints of irate customers who are quick to take to multiple platforms to post their disapproval. Reputation management...
The Importance of Reputation Marketing
Reputation Marketing is more important than ever before. Your company can be providing excellent service and your existing customers may adore you, however you may find that gaining new customers and expanding your reach is difficult. In this day and age, customers...
Social Media Reputation Management for Businesses
Reputation management is an important part of managing your business’s social media reputation. With the growing influence that social media has for your business, you want to ensure that you have superior reputation management. Portside Marketing, located in Flower...