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The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
December 19, 2016

Print Marketing

Print Marketing May Still be a Great Choice As more and more folks are marketing online, as a small business, reviewing your strategy and adding or going back to print marketing could be the edge you need. With small business budgets moving to online spending, which are very effective, for many businesses, there are opportunities to reach your target audience and stand out. Top 5 things to consider for print marketing: 1. Do you know […]
December 16, 2016
The New Web - Quote of the Day

The NEW Web

I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90’s when the internet was just reaching us. That is exactly what is about to happen again, except this time, it is even bigger! Let’s start […]
December 9, 2016

Content Marketing & Quality Content – Google Now Demands It

When it comes to content marketing, quality, nothing will make folks stand up and take action like Google mandating it! And that is what seems to have happened, quietly, without fanfare. Google is rolling out a new algorithm and like many in the past, has been pretty quiet about it. Like all changes to Google’s algorithm, this one is being noticed by content managers and site owners who watch their SERP rankings. Earlier this month, […]
December 2, 2016

The New Web – Mobile & Local

I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90’s when the internet was just reaching us. That is exactly what is about to happen again, except this time, it is even bigger! Let’s start […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
September 10, 2016

Look Who’s Boss

Quote of the Day - Look Who's Boss
August 2, 2016

He’s Just Husky

Quote of the Day - He's Just Husky
August 26, 2016

Caring for Others

Quote of the Day - Caring for Others

User experience design is a style of website design that positively influences the emotions and attitudes of your website visitors. It focuses on the important relationship aspect between your website visitors and your website. Creating a website with a great user experience design entails taking several things into account. First of all, you want to create an efficient website that is easy to use. You also want to have a website that appeals to an individual’s emotions and preferences.

The experts at Portside Marketing are highly trained and experienced in developing websites with a superior user experience design. They can help you create a website that keeps your users coming back for more.

Aspects of User Experience Design

User experience encompasses all the users’ emotions, preferences, perceptions, beliefs, behaviors, responses, and accomplishments before, during, and after visiting your website. There are three primary factors that influence the user experience and those are the system, the user, and usability. You want your website designed in a way that maximizes usability, but poor usability always negatively affects the user experience. But user experience is more than just usability.

On average, a first time visitor to your website will make a judgement about your site in about eight seconds. This is a very small window to make a positive impression and convince visitors to stay. Not only do you want to create a great first impression, but you want to set your website apart from the thousands like it. You want to quickly draw your visitors in and show them that your website is worth their full attention. Imagine trying to pitch your business in just eight seconds. Think about the most important things you have to offer your customers. This information is called a value proposition. It helps visitors understand how your products or services can solve their problems and why they should spend their money with your company.

In order for users to quickly understand what your company has to offer, you want to put these important elements in places where they’ll be seen first. Studies have shown that the upper left side of the page is where most people start visually inspecting a website. Their eyes then move towards the right side and further down the page, similar to reading a book. This is why many web designers insist on putting the most important information above the fold. However, it’s also important that you don’t cram too much information in that limited space and overwhelm your website visitors.

A Deeper Look into User Experience Design

Earning and keeping the attention of your website visitors is largely dependent on the location of your information within your website. Make sure everything above the fold is clear and well-defined. It should also consist of information that’s important to your ideal customers. Small tidbits of information can go a long way. These snippets are easy for website visitors to digest. If the information catches their eye then they’ll look further into your website.

Visual information is also extremely important for your website. This is because our brains process images much faster than text. An image can quickly provide the viewer with important information. It can also encourage certain feelings about your website and company. These images can be photographs, infographics, graphs, screen shots, and even video clips. They help break up big blocks of text and help your message come across more clearly. You can’t just put up any images though, they need to support the key points of your value proposition and strengthen your audience’s expectations.

Text content is also extremely important. If your visitors have chosen to stay on your website long enough to read the content then you need to make sure you’ve provided them with high quality information. The content should be engaging and easy to read while serving its purpose and teaching the audience something.

The white space around the content is equally important. Too much text and information seems chaotic and crowded. It’s hard to read and hard on the eyes. However, if you incorporate white space between your paragraphs and in the margins of the page then your website becomes much easier on the eyes. In fact, allowing your readers a place to rest increases comprehension by 20%.

Other Factors that Influence User Experience

There are some basic things that can affect user experience. It’s important to make sure that all the links throughout your website work properly. A broken link or an incorrect link can easily irritate website visitors and cause them to go elsewhere for information.

You also want to make sure that your pages load quickly. Quick loading pages get your website visitors the information they want and quickly. If your entire eight second first impression window is taken up by your website loading then many people will turn elsewhere before even seeing your page. Approximately 40% of individuals will abandon a web page if it takes longer than three seconds to load.

Every page on your website should also feature a call to action. This encourages the website visitors to take action. After all, that is the main purpose of your website, right? The call to action, or CTA should be attractive and fit in with the overall design of your web site. These CTAs should be placed below the fold, in the middle or bottom of the page. When placed above the fold they can sometimes be viewed as aggressive. It’s best to ask for the action after you’ve told them what you have to offer. A CTA should clearly advise what you want the website visitor to do. If you’re unclear then you won’t see the results you want.

Portside Marketing can help you create a streamlined website for the ultimate user experience. Our experts have been successfully helping businesses just like yours for years. We succeed when you succeed.

Call Portside Marketing today at (972) 979-9316 for more information on User Experience Design.

July 17, 2017

User Experience Design for Maximized Website Results

User experience design is a style of website design that positively influences the emotions and attitudes of your website visitors. It focuses on the important relationship aspect between your website visitors and your website. Creating a website with a great user experience design entails taking several things into account. First of all, you want to create an efficient website that is easy to use. You also want to have a website that appeals to an […]
August 16, 2017

Understanding the History of Web Design

The history of web design covers many different aspects of how people have designed websites for decades. Since websites are so commonplace now, it can be difficult to look back and think about what websites were like originally. The history of web design goes back to the late 1980s, and has changed significantly since then. Here is an overview of what has changed since web design first began. The History of Web Design Up Through […]
September 15, 2017

WordPress is Great for Website Design

A lot of people look past WordPress website design because they do not understand just how powerful this platform can really be. That is often because the people who think that, do not quite understand how to manage the tools that come with it. Thankfully, it is starting to grow in popularity. If you are trying to figure out what type of platform to use for your website design, you should give WordPress some serious […]
September 29, 2017

Should I Build My Own Website?

Have you ever thought to yourself, should I build my own website? There are some really great websites out there built by lucky novice website builders. It is possible that you could wind up among them and leave your mark on the internet. However, there are many things you need to consider if you plan to build a website for yourself. Here are just a few things to keep in mind, if that is what […]