Types of Digital Marketing Archives - Website Design Flower Mound Logo Designer Dallas Web Design

Types of Digital Marketing

The Marketing Blog

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!
March 22, 2021

Print Marketing Trends – Branding 2021

Print Marketing Trends – Branding 2021 Why Print Will Never Die When you work in marketing, keeping up with the latest trends in the name of the game. As some technologies and strategies become obsolete others take off like a rocket ship. It’s important to aware of what’s trending and what’s losing steam. After all, it doesn’t matter if you’re dealing with digital or print marketing trends, you have to stay sharp. The best part […]
February 16, 2021

WordPress Marketing Consultants

WordPress Marketing Consultants The world of WordPress is ever-changing. WordPress and WordPress consulting are one of the hottest professions around the world. But it’s not easy and knowing how to find the best WordPress marketing consultants can be a challenge. There are a lot of things you must pay attention too when trusting your business with a marketing agency that claims they know WordPress. And, claim they can manage your business and consult you on […]
February 9, 2021

The Value of Hiring a Website Designer for Your Small Business

The Value of Hiring a Website Designer for Your Small Business Your website is one of the most important marketing tools you have for your business. It does not matter if you are a start-up, a small business owner, or a large globally recognized company. People and Google don’t care. Your website needs to be up to the challenge. A website designer for small business is how you get started. Because every business starts out […]
December 16, 2020
10 Biggest Graphic Design Mistakes

10 Biggest Graphic Design Mistakes in Your Marketing Pieces

10 Biggest Graphic Design Mistakes in Your Marketing Pieces Design work is an intricate process. It is far too important to get wrong. To produce premium designs, all the little details are essential. That’s why there are several common user interface (UI) design errors and weak points that cause graphic design mistakes. How can you as a business owner prevent these typical errors? Keep reading for some tips and suggestions concentrated on assisting you to […]
June 17, 2020
5 Ways to Market on a Budget

Get Top 5 DIY Marketing Tips to Simple Marketing

No matter if it’s a big recognizable company or a small business just getting started, both face challenges when marketing their products or services. For a smaller business, the budget is often an issue. So, in this article, we are going to share the most effective top 5 DIY marketing tips that get results. And don’t worry, these tips won’t blow your entire budget. Let’s uncover these top 5 DIY marketing tips so your business […]

Quote of the Day

Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.
October 24, 2016

Two With Nature

Quote of the Day - Two With Nature
January 2, 2016
Beware Of Bandwagons - Quote of teh Day

Beware of Bandwagons

Beware of bandwagons! They hurt when you fall off. And another quote that goes hand in hand: If you can see the bandwagon, you are probably too late. In any industry, including marketing, it is easy to look at others success and just ask, what are you doing. Then copy that. What works from one business may not work for another. What brings success to someone may not deliver the same success for you. Is […]
August 27, 2016

Living the Life

Quote of the Day - Living the Life

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know about the similarities and differences between the different types. Each type of digital marketing is constantly changing and to have a successful marketing strategy that your company must continuously learn about those changes. Let’s take a closer look at Digital Marketing and its various parts.

Email Marketing

Let’s start with the oldest type of digital marketing, email. Having a list of customer’s emails who care about your products or services has always been invaluable, right up to now.  This tool lets you regularly update customers on your list about events at your company, or announce new goods or services. The best way to compile a list of customers to email is by having a call to action on your website to subscribe to a mailing list. You can also buy carefully targeted mailing lists from reputable companies. When done correctly, emails to customers can build your brand, trust and turn into transactions.

Search Engine Optimization

Perhaps the second oldest form of marketing (at least since the rise of Google) is search engine optimization (or SEO). The object of SEO is to optimize content using relevant keywords. When done properly, your company’s website shows up higher on the page in searches on Google or Bing. SEO is organic and does not involve payments like Google’s Adwords. Each search is individualized by a search engine to bring the closest results related to the keywords entered by the user.

Being aware of what keywords will guide search engines, and therefore customers, to your website is crucial; for instance, if you are selling trees in Dallas, the content on your sites homepage or landing pages should mention both Dallas and trees. If you are selling a specific type of tree like an oak, your site’s content should list Dallas and oak trees.  SEO is a simple and inexpensive way to drive customers to your website. However, SEO is actually quite complex. This is especially true as search engines are constantly updating to provide better search results for users.

Pay Per Click Marketing

Pay per click marketing (or PPC) is an excellent way to reach customers who are looking for a good or service your company provides. The method PPC uses is straightforward. A brief ad that espouses why a customer should use your company’s products or services works with a list of relevant keywords to hit your target audience.

As with SEO, common sense is the lynchpin to the entire process. If your company is a law firm in Houston, it is best to provide keywords more specific than just Houston or law firm. Being specific with your keywords without being too specific is important in PPC advertising. Listing the neighborhood in Houston where the law firm is as well as the type of law firm is beneficial.

When you put a PPC ad on Google or Bing, you are bidding on when your ad is seen. Fifty cents a click won’t bring as many views of the advertisement as a dollar a click would. Remember, your PPC can be as expensive or inexpensive as your company budgets.  The old saying “you get what you pay for” is true of PPC, bid too low and it is unlikely many customers will see your ad.

Social Media

The various social media platforms provide not only a way to interact directly with customers, but they can also be a vehicle to build wide brand recognition.  Social media gives you a chance to use everything in your company’s branding style guide. You can use brand specific language, photos, iconography and hashtags to hone your company’s image into the desired form.

Social Media can also be used to drive traffic to your website.  Using hashtags related to your company’s goods or services can bring more views on social media platforms and including a link to your company’s website will drive traffic there. If other users share your post, additional backlinks are created to your company’s website which benefits your search engine page rankings (or SERP).

Be sure to post material related to your goods or services to prevent followers on social media from feeling as if they are being spammed.  Responding to followers posts on social media makes them feel as if you have an interest in them. Customers who think that a company cares about them is more likely to use its goods or services. Above all else, be professional with everything you do. Remember, the world is watching.

Content Marketing

It makes no sense to invest time and money into driving customers to your company’s website if the content is subpar.  You can expect a high bounce rate from customers who were led to your site through a social media post or PPC ad if the website looks like an amateur designed it.  You need a balanced combination of splashy, eye-catching graphics, well-written content, and strong calls to action. These things together will that ensure customer visits to your website translate to transactions.

Your company’s website should reflect your brand better than any of the ads or social media platforms you employ. Your company is in complete control of its website and should hit on all the standards of your branding style.  Make sure there is a way to for the customer to communicate with you such as live chat or a contact us form. If your company’s website uses WordPress,  there are numerous apps that make it easy to live chat with customers.

What is Digital Marketing?

Digital marketing isn’t just one thing; it’s an accumulation of different platforms and methods that use the internet to reach customers. Mastering each aspect of digital marketing will allow your company to thrive in its marketing efforts.

With so many types of digital marketing out there, many companies choose to hire someone to help them manage their marketing efforts. Companies, such as Portside Marketing, are here to help. We’re experts in the aforementioned areas of digital marketing. Our goal is to help your business succeed. We also help you learn more about how to market your company along the way.

Call Portside Marketing today at (972) 979-9316 to learn more about the various types of online and digital marketing and how we can help take the burden of marketing off your shoulders.

December 14, 2018
Digital Marketing

What are the Different Types of Digital Marketing?

The term “Digital Marketing” has grown in scope and meaning over the years. Two decades ago digital marketing could have referred to the type of old bank signs that told time and temperature.  Today it could refer to several different types of internet marketing that have become more effective than print advertising.  If you’re in the business world, it’s important that you understand what each subset of digital marketing entails. Likewise, it’s important to know […]