SEO
The Marketing Blog
Lisa shares some quotes, along with her thoughts, feelings and in some cases advice!August 5, 2016
Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don’t be one of them, because this is one of the first steps you should take to enter into the new era of WEB MARKETING. The web and internet as a whole is changing […]
July 12, 2016
Wordpress.com vs. Tumblr vs. Blogger – The Introduction Are you thinking about creating a blog? If so, you’re on the right track because blogging can be used to promote a business, to promote an upcoming event, or to share the your personal interests. With technology rapidly evolving in this past decade alone, many individuals now choose to communicate via a blog rather than calling someone over the phone. A phone call used to be the […]
June 20, 2016
Facebook Search – What is it? Facebook is always finding new ways to invent itself. Some examples of new inventions are: the News Feed, the Timeline, and now the Facebook Search aka the Graph Search. With Facebook Search, you can naturally search for people, places, photos, videos, and interests. On the contrary, the current version of the Facebook search tool doesn’t offer as much freedom because you have to type in the relevant keywords (i.e. […]
June 11, 2016
What is Retargeting? Have you ever wondered how you could convert leads into sales? Retargeting is your answer. Prospective consumers are more likely to click on advertisements that are appealing & colorful, as opposed to boring, black & white advertisements. In addition, the delivery and message of your ad should be straightforward – not disingenuous. Thus, if the individual clicks on your advertisement, you have successfully made a lead. Your next goal would be for […]
Quote of the Day
Lisa shares some quotes, along with her thoughts, feelings and in some cases advice! Here are just a few.January 3, 2016
Success is no accident! Each day brings new opportunities to succeed. Embrace every moment! Nothing bugs me more than when folks say “it must be nice” when referring to others success. My answer to that is always, “Yes, it is wonderful!” For many who achieve success, the single things most people say is that their success was no accident. They actually planned to succeed and followed their own plan. Does that mean they may not […]
June 13, 2017
Google Analytics is an excellent free service that tracks nearly everything to do with your website’s traffic. Every website can benefit from using this valuable tool. Both business and personal websites alike can use analytics about website traffic. Many people find Google Analytics to be confusing or overwhelming. Portside Marketing is a Google Certified partner. Our expert staff can help you with search engine optimization for your site. We work closely with Google Analytics to […]
June 16, 2017
Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. While traffic is always good, the goal is to retain visitors and draw them to other parts of your website. A high bounce rate indicates that most of the visitors to your site […]
June 21, 2017
Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages they’re viewing and how long they’re viewing them is important. This allows you to see which areas of your website are the most effective and which need work. Having a well-functioning and engaging website […]
June 28, 2017
Pages per session statistics are another great aspect of the free Google Analytics tool. This is feature, like many others, allows you to see how effective your website is for your target customers. Learning the ins and outs of Google Analytics is important for anyone with a website. However, the tool can be quite overwhelming at times. Thankfully, Portside Marketing is a Google Certified Partner. This means that we meet and exceed specific requirements that […]