Social Media Reviews on the Uprise
Online Reviews of companies is on the rise and depending on your age group, studies show that those between the ages of 18-34 are more likely to review local businesses on social media. So, what does that mean to you? As a business owner, you want to have positive...
Keystone Massage Therapy – Flower Mound Website Design
Keystone Massage Therapy - Flower Mound Website Design Keystone Massage Therapy of Flower Mound, Texas hired Portside Marketing to create their new website and begin an online marketing campaign. Six years later, Keystone has grown exponentially and has tripled their...
Online Marketing: Creating an All in One Strategy for Success
Online Marketing is extremely important in today’s internet integrated world. This modern digital age makes it easier than ever for consumers to find what they’re looking for at their fingertips. However, if you’re hoping they’ll find you, you need to put your company...
Search Engine Optimization (SEO)
If your company seeks local or national exposure, traditional online marketing strategies are still one of your most effective solutions to implement in your marketing mix. Organic or natural search results are easily described - when a potential client types in...
Finding a Web Design Company in Flower Mound, Texas
Good web design can really help a company appeal to its customers. However, with the overwhelming number of web designers trying to get your business, finding the right web designer can seem like a daunting task. Don’t let the plethora of web design companies set...
Your Brand & Print Materials
Print advertising is not something to be taken lightly, it is often the very first image your potential customers have of you and your business. And as they same, first impressions are everything. Your brand and print materials should be powerful, easy to remember and...
Web Design: Mediums to Consider with Logo Design
Web design can take your business to the next level. In fact, web design is practically a necessity in this day and age. Web and logo design go hand in hand for reaching a wider audience than you could ever imagine. Here at Portside Marketing in Dallas, Texas we want...
Logo Design Tips
Logo Design Tips - Branding You or Your Company Logo design tips are plentiful and we could probably write a book about it. When thinking about creating a brand, you used to only have to worry about how it would look "in neon lights" or on a sign so to speak. Maybe...
Web Design: What Customers Want to see in 2017
Web design is an ever changing world. Web pages are constantly evolving to become more user friendly. These days, they’re also changing to provide customers with a visually stunning view into the soul of your company. Much like the world of fashion, each year web...
SEO in 2016
SEO in 2016 is an interesting guess into the future of what will happen next year with regard to web searches. What is SEO? SEO stands for Search Engine Optimism. So you ask, what does that really mean? Search Engine Optimism is the process of “natural” “organic”...
Print Marketing
Print Marketing May Still be a Great Choice As more and more folks are marketing online, as a small business, reviewing your strategy and adding or going back to print marketing could be the edge you need. With small business budgets moving to online spending, which...
The NEW Web
I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90's when the internet was...
Content Marketing & Quality Content – Google Now Demands It
When it comes to content marketing, quality, nothing will make folks stand up and take action like Google mandating it! And that is what seems to have happened, quietly, without fanfare. Google is rolling out a new algorithm and like many in the past, has been pretty...
The New Web – Mobile & Local
I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90's when the internet was...
Dallas, Texas
Dallas, Texas is ranked as the ninth largest city in the United States and is part of the fourth largest metropolitan area, which encompasses Dallas and Fort Worth. With an estimated population of 1,281,047 in 2014 it is considered to be a sizable city. Dallas...
Instagram Marketing
Instagram is a wonderful social media platform that can give your online marketing a boost. There are quite a few things that you might want to take into account when you enhance your online presence. Prominently increasing the dominance of your social media efforts...
Google Maps Requires an API Key – Causing Errors
June 2016 - Google Maps API Key Required Google Maps now requires an API key in many themes and applications, beginning in June of 2016.This resulted in many people getting this error: Oops! Something went wrong. This page didn’t load Google Maps correctly. See the...
Social Media Marketing
Social media is the new web. Whether your business is seeking local or national exposure, social media marketing should not be ignored. This fast growing market is picking up steam. Intensely. For more info about the movement, check out our blog post. This space...
SEO Explained: A Beginner’s Guide to Search Engine Optimization
SEO, also known as search engine optimization, is a strategy of techniques that is used to increase the number of viewers to a website by improving the site’s search engine rankings. SEO techniques are helping companies become more widely known as their customers...
Search Engine Optimization: Going Beyond Discovery
Search engine optimization is a tool that many companies are becoming familiar with and it’s no secret that search engines play a huge role in getting information to consumers. Search engine optimization helps set your website content apart from similar companies in...
Snow White
The New Web – Mobile & Local
I never thought I would say or write these words but here I go, the WEB as we know it is DYING! You heard me right. We are about to go through a new era of information technology BIGGER than the World Wide Web movement. Imagine in the early 90’s when the internet was...
SEO for Your Website Should Start Upon Initial Construction
If you want to be able to get the most out of your website’s SEO, then you need to start before you even create your website. This may sound odd, but you need to make sure that you are taking the right steps to stand out in your industry, no matter how big or how...
SEO Is Important, But Do You Need It Done?
The term SEO refers to either the process of search engine optimization, or to the person that is doing the optimizing. It is tossed around regularly and often bombards business owners who have a website. However, that does not mean that the concept is easy for...
What is SMM?
What Is SMM? SMM stands for Social Media Marketing. This is a cost effective marketing technique that helps you get the word out about your business. While social media is a good venue to express oneself, it is undoubtedly a great marketing opportunity for businesses...
What is SEM?
What Is SEM? Search Engine Marketing (SEM) refers to the general process of improving a website’s visibility and ranking on the search engines. Most of the time, it is referred to as simply “search marketing”. SEM combines organic marketing with paid advertising to...
What Is SEO?
What Is SEO? What is SEO? Search Engine Optimization (SEO) is a web marketing technique that helps websites rank high on the Search Engine Results Pages (SERPs). This will result to higher traffic rate from the search engines. The World Wide Web is a vast world...
Logo Design: Important Things to Remember when Designing a Logo
Logo design is a crucial aspect of creating a brand identity. Thousands of people design logos every day but only a few really set themselves apart by creating a logo that really makes customers stand up and take notice. The experts at Portside Marketing in Dallas,...
SEO Technology and AMP: The Next Big Thing for Your Business
SEO technology advances quickly and the next big thing to help your business is here. It can be hard to keep up with the frequently changing SEO technology but we, here at Portside Marketing in Dallas, Texas are ready to provide you with the latest updates about...
Google Search Engine Optimization Rank
Google is NOT the Enemy - Why Your Rankings Crashed on Google Submitted by: Lisa Parziale August 5, 2012 - Portside Marketing Did your rankings drop recently due to either the Google Panda or Penguin updates? At this point, we would bet you are quickly trying to...
Google Maps – A FREE Marketing Tool
Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don't be one of them,...
Google Maps – A FREE Marketing Tool
Google is giving away free, highly optimizable web pages and yours is waiting. You heard me right. A free marketing tool already created and being searched by millions of people. Over 80% of all businesses have NOT CLAIMED their Google listings. Don’t be one of them,...
The Ultimate Smoker & Grill
We are proud to be the marketing company for The Ultimate Smoker & Grill, on tour now with the History Channel on the Cross Country Cookout Tour. Trace Arnold and his team are crossing all over America, find the Ultimate American Tailgaters. Serving up fun and...
US Tint Company – Frisco
We are proud to be the official online marketing & social media company of the US Tint Company brand. When US Tint Company sought a Dallas Website company, they contacted Portside Marketing to create their brand and raise brand awareness both on and offline....
Web Design: The Importance of Social Media and Web Design
Web design and social media design are vitally important this day and age for both large and small businesses. With more and more consumers doing their purchasing online having well-functioning and visibly appealing web design and social media accounts are...
Web Design: How to Identify a Good Web Design Company
Web design is vitally important when it comes to standing out against your competitors. Not only do you want a visually appeal website featuring your company’s products or services, but you also want the web design to be functional and very user friendly. With so many...
WordPress.com vs. Tumblr vs. Blogger
Wordpress.com vs. Tumblr vs. Blogger – The Introduction Are you thinking about creating a blog? If so, you’re on the right track because blogging can be used to promote a business, to promote an upcoming event, or to share the your personal interests. With technology...
What is Facebook Search?
Facebook Search – What is it? Facebook is always finding new ways to invent itself. Some examples of new inventions are: the News Feed, the Timeline, and now the Facebook Search aka the Graph Search. With Facebook Search, you can naturally search for people, places,...
What is Google Authorship?
Google Authorship – What is it? Google Authorship offers a branding opportunity for your small business website – albeit static or dynamic. It allows you to place either your company logo or your own photo alongside your content within Google’s search results. For...